When Satpal Malhotra was a boy living in Rawalpindi, Pakistan, he lost his father and mother within a few years of each other, at the ages of 15 and 19, respectively. He was left …
In the late 1940s, when the Parle company, founded by the Chauhans, was thriving because of the popularity of its "Parle Gluco" glucose biscuits. The company then experimented wit…
Following the 'Stevenage Challenge,' the League 2 club Stevenage became the most-played team in FIFA 20 Career Mode. At the start of the following 2019–20 season, Burger King beca…
Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…
Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…
On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bi…
Ramesh Chauhan of Parle contacted his friends at Duke's with the idea for a 'veri veri lime & lemoni' drink. He had asked for the recipe for their lemon drink, pledging not to…
Chaleo Yoovidhya, a Thai entrepreneur from humble beginnings (son of poor Chinese immigrants), started TC Pharmaceuticals, which produced antibiotics in the 1960s.
In 1970…
John Jacob Bausch, a German immigrant, and Henry Lomb, an American investor, established Bausch & Lomb in New York in 1863. By the time World War One broke out, Bausch & L…
An agriculturist named Chinni Krishnan also worked in the pharmaceutical industry. Poor kids wandering the streets with uncombed hair used to bother him. He envisioned a future wh…
The HUL brand Surf dominated the Indian market in the 1960s. While hundreds of disorganised players serviced the mass and mid-range markets, Surf specialised exclusively to the af…
There was a time when fast-moving consumer goods (FMCG) businesses ruled the marketing landscape and HLL (Unilever) was the unchallenged ruler. Then, seemingly out of nowhere, Nir…
With tens of thousands of businesses in every possible field, the online market has never been more crowded. Despite the upsides, however, it's more complicated than ever to set y…
We are continually bombarded by stimuli, and we increasingly make judgments based on unconscious biases, external influences, and cerebral shortcuts.
The Pratfall Effect is one…