The Power of Founder-Driven Brands in India
In today's hyper-competitive market, Indian consumers—especially Gen Z—aren't just buying products but investing in stories, personalities, and values. More than ever, homegrown b…
K-Wave Takeover: How South Korea is Winning Hearts and Markets in India
South Korea's cultural and economic influence, known as the "Hallyu Wave", has expanded globally, particularly in India. From entertainment and beauty to food and consumer goods, …
The Hidden Business Model: What These Brands Actually Sell
What do Google, Meta, Amul, Nike, Visa, Uber, Airbnb and others have in common?
Some of the world’s most iconic brands are known for one thing—but their real business is entire…
Flipping the Script: How Brands Turned Their Biggest Problems into Profits
Every great brand faces a crisis at some point. But instead of folding, the best companies turn their biggest problems into billion-dollar opportunities.
Old Spice: From Old Me…
Building a Movement, Not Just a Brand
What do Whole Foods, Patanjali, Tesla, Royal Enfield, Durex, Nike, and Uniqlo have in common?
Great brands don't just sell products—they create movements. They tap into cultura…
From Boring to Billion-Dollar Brands: The Power of Bold Marketing
Some of the world's biggest brands don't sell unique products—they sell unique stories. Whether energy drinks, soap, or cereal, the best companies transform ordinary products into…
Less Choice, More Profits: How Brands Win by Simplifying Decisions
What do Ryanair, Dmart, Apple, McDonalds and others have in common?
In a world where customers are inundated with options, the most intelligent businesses simplify the process …
When Growth Stalls, Change Your Customer— Not Your Product
What do Old Spice, Vespa, Gucci, Lego, Mountain Dew, Dettol, and others have in common?
Even the most well-known brands encounter challenges. Sales drop, competition gets fierc…
Categories Business
The Power of the Pivot: How Businesses Found Breakthrough Success
Many of today's most prominent brands didn't start as the giants they are. They began with one idea, noticed a more significant opportunity, and pivoted. From Dunkin' Donuts to Zo…
Categories Business
Turning Others’ Problems into Profits—The Billion-Dollar Opportunity
What if you could take someone else’s problem, flip it, and make billions? That’s precisely what some of the world’s biggest brands have done. They turn excess inventory, unwanted…
Categories Marketing
Brand Loyalty is Fading: Why Shoppers Are Making the Switch!
In India, where shopping is as much about smart savings as it is about style and convenience, deals and discounts remain king. A recent survey of over 500 Indian consumers by some…
Categories Marketing
Turning ₹10 of Product into ₹700: Upselling Lessons
Upselling isn't just a Disney trick. Indian businesses have long excelled at turning low-cost products into high-value experiences, leveraging psychological triggers and consumer …
The Great Indian Return Rush: How Retailers are Tackling the Rising Wave of Returns
In an era of digital shopping, India’s retail landscape grapples with a growing challenge—product returns. With the rise of e-commerce and the increasing trend of ‘try before you …
Make a Great Product—And An Even Better Reason To Buy It
Quality, performance, and innovation are the hallmarks of a great product. But in a crowded market, people don't just buy based on features—they buy based on emotions, needs, and …