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Categories Business, Marketing

Weikfield – The Sweet Taste of Custard Led the Way

Posted on January 26, 2023March 1, 2023by Vejay Anand
weikfield
When Satpal Malhotra was a boy living in Rawalpindi, Pakistan, he lost his father and mother within a few years of each other, at the ages of 15 and 19, respectively. He was left …
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Categories Advertising, Marketing

Gold Spot – The Uncola Which Had A Zing

Posted on January 25, 2023March 1, 2023by Vejay Anand
Gold Spot
In the late 1940s, when the Parle company, founded by the Chauhans, was thriving because of the popularity of its "Parle Gluco" glucose biscuits. The company then experimented wit…
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Categories General

Why Burger King sponsored Stevenage F.C

Posted on January 20, 2023March 1, 2023by Vejay Anand
Showing 81 of 1328 media items burger-king-x-stevenage-fc
Following the 'Stevenage Challenge,' the League 2 club Stevenage became the most-played team in FIFA 20 Career Mode. At the start of the following 2019–20 season, Burger King beca…
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Categories Advertising, Marketing

Iconic Ads: Honda – Paper

Posted on January 18, 2023January 25, 2023by Vejay Anand
honda paper
Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…
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Categories Advertising, Business, General, Marketing

Ujala – 4 Drops to Success

Posted on January 18, 2023January 18, 2023by Vejay Anand
Ujala
Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…
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Categories Business, General, Marketing

A Brand That Made A Splash: Bisleri

Posted on January 18, 2023January 18, 2023by Vejay Anand
bisleri
On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bi…
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Categories Business, General

Limca – Lime & Lemoni

Posted on January 17, 2023by Vejay Anand
limca
Ramesh Chauhan of Parle contacted his friends at Duke's with the idea for a 'veri veri lime & lemoni' drink. He had asked for the recipe for their lemon drink, pledging not to…
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Categories Business, Marketing

How Red Bull Got Its Wings

Posted on January 15, 2023January 16, 2023by Vejay Anand
red bull
Chaleo Yoovidhya, a Thai entrepreneur from humble beginnings (son of poor Chinese immigrants), started TC Pharmaceuticals, which produced antibiotics in the 1960s. In 1970…
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Categories Business, General

Back From The Brink – Ray Ban

Posted on January 12, 2023by Vejay Anand
Ray Ban logo
John Jacob Bausch, a German immigrant, and Henry Lomb, an American investor, established Bausch & Lomb in New York in 1863. By the time World War One broke out, Bausch & L…
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Categories Business, Marketing

The ‘Shampoo in a Sachet’ Revolution

Posted on January 11, 2023January 12, 2023by Vejay Anand
shampoo sachets
An agriculturist named Chinni Krishnan also worked in the pharmaceutical industry. Poor kids wandering the streets with uncombed hair used to bother him. He envisioned a future wh…
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Categories Business, Marketing

How Ghari Did A Nirma on Nirma & Wheel

Posted on January 10, 2023January 11, 2023by Vejay Anand
ghari
The HUL brand Surf dominated the Indian market in the 1960s. While hundreds of disorganised players serviced the mass and mid-range markets, Surf specialised exclusively to the af…
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Categories Advertising

Soap Wars – Surf, Nirma & Wheel

Posted on January 9, 2023January 9, 2023by Vejay Anand
nirma vs wheel
There was a time when fast-moving consumer goods (FMCG) businesses ruled the marketing landscape and HLL (Unilever) was the unchallenged ruler. Then, seemingly out of nowhere, Nir…
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Categories Business, Marketing

Brand Niching – Smaller Audience, Better Returns

Posted on January 5, 2023January 5, 2023by Vejay Anand
niching
With tens of thousands of businesses in every possible field, the online market has never been more crowded. Despite the upsides, however, it's more complicated than ever to set y…
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Categories Marketing

Pratfall Effect: Flaws Leading To Brand Adoption

Posted on January 3, 2023January 4, 2023by Vejay Anand
Listerine
We are continually bombarded by stimuli, and we increasingly make judgments based on unconscious biases, external influences, and cerebral shortcuts. The Pratfall Effect is one…
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