We all love a good movie. But have you ever asked yourself why?
It's not just the visuals, the actors, or even the music.
We love movies because they tell a story.
A stor…
When we walk into a store, open an app, or click "add to cart," we're not just buying a product. We're buying a version of ourselves we want to become. A better, more confident, h…
The Everest journey began in the narrow lanes of South Bombay in a modest 200 sq. ft shop. Here, a young Vadilal Shah worked alongside his father, observing the meticulous care wi…
Why are most pop songs, podcasts, movies, and even emails the length they are? It's not just about creativity—it's often about what the format allows, what the audience expects, a…
We’ve all seen it—candy at the checkout counter, snacks at eye level. Retailers know exactly where to place things to tempt us. But what if we applied the same strategy to cultiva…
In today's hypercompetitive landscape, packaging is no longer just a functional afterthought; it has become a strategic asset. It's a powerful touchpoint in the customer journey—o…
Threats & competition can come from anywhere.
In business, change isn’t a disruption—it’s the norm. Markets shift, technologies evolve, and consumer expectations transform…
Cipla's journey began in 1935, when Dr. Khwaja Abdul Hamied, a chemist trained in Germany, established The Chemical, Industrial, and Pharmaceutical Laboratories in Mumbai. Deeply …
The story of Cello, one of India's most beloved household brands, began with a modest factory in Goregaon, Mumbai, equipped with just seven machines and 60 workers. Initially focu…
In the heart of Turin, Italy, a visionary named Virginio Bruni Tedeschi founded a company in 1924 that would go on to become one of the world's most recognisable tire brands. He c…
When you bite into a crisp bakarwadi or savour a piece of mango burfi from Chitale Bandhu, you're not just enjoying a snack—you're tasting nearly a century of tradition, resilienc…
More than five decades ago, when modern medicine was booming and Ayurveda was still met with hesitation, a green bar of soap quietly entered Indian households—and it has remained …
In the 1940s, an Ayurvedic physician named C.R. Kesava Vaidyar was crafting something in the quiet town of Irinjalakuda, Kerala, soon become a household name—not just in India but…
In the heart of Vile Parle — long before it became one of Mumbai's bustling suburbs — stood a humble factory that would go on to shape India's snacking habits. This was the birthp…
