Point of View

Mattel boasts they have "the market's most diverse doll line." Mattel is expanding its inclusive and diverse doll range with the introduction of a Barbie who has Down syndrome. …

As people become more conscious, there has been a rise in the number of vegan products entering the market. Vegan options, including pizza, pastries and burgers, have even ma…

Many of the same trends that have been prevalent in the pet food market over the previous few years are still widely prevalent today. Premiumization and humanization, two related …

Herding is the process of getting a group of people to think and behave in harmony with one another via informal peer pressure rather than top-down command and control. Herd be…

The average lifespan is just 25,915 days, thus in honour of their bodies, Reebok is challenging its fans and followers with a campaign called "25,915 Days." The company's 2015 …

"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…

This marketing strategy serves as a model for how to effectively use customer experiences. Provide incentives for customers to utilise and share their experiences with your produc…

Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties. Still, Heineken only had a 2.5% ma…

Body dysmorphic disorder, sometimes known as "Barbie doll syndrome" or "Barbie syndrome," is characterized by an obsession with attaining an unrealistic ideal of beauty, such as t…

Fanta has changed its logo, just like Pepsi and Sprite have, and the results are great. A redesigned wordmark and brighter colours make up the new worldwide brand identity for the…

The bottom-dollar effect indicates that if you give yourself Rs 10,000 a year to spend on new clothes, you would be less content with the last item you buy with that last remainin…

Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…

The best retail employees will be as knowledgeable as possible on the preventative and therapeutic care of pets since more and more pet parents are turning to retailers for their …

The term "IKEA Effect" refers to the phenomenon wherein a product's perceived worth rises after it has been assembled or prepared by the buyer (even if it is partial) Other pro…