Marketing

Agra, Jaipur and Delhi were the most popular locations in India for international travelers, followed by Goa and Kerala. People became aware of Kerala (God's Own Country) because …

James Norris Gamble, invented an affordable white soap in 1863 that floated in the water, unlike its competitors. In addition to being light and pure white, it could also be used …

IBM was pulling out all the stops. Apple was perceived to be the only hope to offer IBM a run for its money. Apple was developing the Macintosh, a first. To maintain secrecy, t…

Marlboro was first advertised in the 1920s as a luxury cigarette for women. This milder form was also what well-dressed men enjoyed after dinner. However, by the 1950s, many smoke…

America's economy was on the verge of collapse in the late 1920s. Coca Cola's President Robert Woodruff was seeking a way to differentiate Coke from rival soft drinks and make it …

In 1958, the US had been enjoying a prosperous postwar era, with the automobile as the ultimate prestige symbol. Rolls-Royce approached Ogilvy for advertising. In order to …

In the 1870s, Swedish entrepreneur L.O. Smith laid the foundation for the creation of Absolut Vodka. And after 100 years, the Swedes seemed to have lost their taste for powerfu…

Beginning with a range of toasters in the early twentieth century, GE began producing consumer products such as irons and refrigerators. They began to be sold under the GE or Hotp…

Nike was going through a tough stretch in the late 1980s. In the early 1980s, they had done well. They'd gone public, establishing themselves as a major global corporation and enl…

On January 18, 1971, Bill Backer, McCann Erickson’s creative director on the Coca-Cola account, was flying to London to meet Billy Davis, the Coca-Cola account's music director, t…

In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand. The Chauha…

It was 1962. Hertz was the leader in car rentals. Avis was failing, it had only an 11% market share and had not made a profit in 13 years. Robert Townsend, a maverick, was name…

Following WWII, restrictions governing German exports were loosened, and Volkswagen began to sell across Europe in the 1950s. It was becoming popular. Volkswagen was selling in th…

It was in the late 90’s, that the market leader in branded room coolers Symphony, came with a cooler which looked like a window air-conditioner. It had good cooling and low noise …