Couldn't help overhear a conversation between two mothers complaining about their children - "This generation is so self-centred, all they think about is themselves".
We had do…
Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are i…
Businesses and brands are getting into categories out of their core
The Amazon Kindle set fire to the tech world. The pricing is exciting and the features very good. But what i…
I was having a lunch meeting in a 'very happening' mall when a young thing walked in. She wore clothes which...well she had some clothes! She did get a dekko from me, but nothing …
With the ever-expanding scope of telecommunications and the need to interact with each other in an otherwise world of tenuous relationships 'being private' is a question mark.
…
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well.
Josy Paul knew that adver…
Around 2015, Google wanted to interact with users to showcase its different uses through stories that would make them love it even more.
Google believed that all users are sma…
Typically in a marriage, the elders buy jewellery for the bride. Tanishq was finding the elders the block for various reasons and one of them was the designs from Tanishq were con…
In the early 90s, Ajanta Clocks had reached out to Mudra. They had a huge inventory of clocks of different types in the warehouse, unsold.
Their godown was packed with tons of …
