Marketing

In 1997, Abbott Mead Vickers (AMV) pitched for the Guinness account. Ogilvy & Mather, creators of such classic campaigns as "The Man with the Guinness," had been the agency of…

For 25 years, the Volkswagen Golf GTI had been an iconic vehicle and a recognisable brand name, and the debut of the current generation Golf GTI commercial (in 2005) was expected …

Kay Jewelers was once lost in a sea of monotony. That's all you need to do to sell jewellery was the common opinion in the business. Buying jewellery is an emotional experience…

Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them. A pet food company's long-term succe…

At some point in the early 1980s, Britishers had been racking their brains for many months to come up with an advertising campaign for the introduction of Foster's Lager in the UK…

Tim Warriner and Roy Carruthers were sitting in their shared office on the fourth floor of Collett Dickenson Pearce's Howland Street building in 1964, staring at a brief that aske…

In the third quarter of the American football game between the Baltimore Ravens and the San Francisco 49ers in 2013, at the Mercedes-Benz Superdome in New Orleans, there was a pow…

The oddly shaped car designed to fit five passengers transcended its dubious origins and became popular with members of the American counterculture during the 1960s and 1970s. The…

https://portfolio.mentza.com/portfolio/vejayanand/circles/18386 https://open.spotify.com/episode/7mvUAGudNEFe2oMM0GDQjG?si=NvAaigMXQBiGarkuPjqNTw The article is here h…

1986 was the year in question. The former dictator Ferdinand Marcos and his wife, Imelda, were making headlines in the Philippines for their glamorous lifestyle despite the fact t…

When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared. "A mix of thin…

Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million. Due t…

"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…

The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…