Marketing

In the third quarter of the American football game between the Baltimore Ravens and the San Francisco 49ers in 2013, at the Mercedes-Benz Superdome in New Orleans, there was a pow…

The oddly shaped car designed to fit five passengers transcended its dubious origins and became popular with members of the American counterculture during the 1960s and 1970s. The…

https://portfolio.mentza.com/portfolio/vejayanand/circles/18386 https://open.spotify.com/episode/7mvUAGudNEFe2oMM0GDQjG?si=NvAaigMXQBiGarkuPjqNTw The article is here h…

1986 was the year in question. The former dictator Ferdinand Marcos and his wife, Imelda, were making headlines in the Philippines for their glamorous lifestyle despite the fact t…

When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared. "A mix of thin…

Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million. Due t…

"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…

The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…

The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…

It all began in the summer of 2013 at Cannes. Unilever's social experiment with Dove had been a big success at the fest. Procter and Gamble had been thinking of taking the social …

Nordstorm, Chewy, Patagonia, and ZapposCustomer service is the one great trait they all have in common! Chewy doesn’t use an IVR (interactive voice response) system, and 9…

Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…

Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009. It was to be a corpora…

It was a difficult time for the Canadian economy in the 1970s. With such significant inflation, consumers were forced to spend a larger portion of their income on essentials like …