Marketing

"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…

The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…

The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…

It all began in the summer of 2013 at Cannes. Unilever's social experiment with Dove had been a big success at the fest. Procter and Gamble had been thinking of taking the social …

Nordstorm, Chewy, Patagonia, and ZapposCustomer service is the one great trait they all have in common! Chewy doesn’t use an IVR (interactive voice response) system, and 9…

Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…

Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009. It was to be a corpora…

It was a difficult time for the Canadian economy in the 1970s. With such significant inflation, consumers were forced to spend a larger portion of their income on essentials like …

In 2017, it was found that only 5% of Belgians ate their daily recommended amount of fruit and vegetables (550 grammes). Kids and youth ate the least with most kids eating only 30…

In 1982, BBH was awarded the Levi's account, taking over a brand and a category that were both in disarray. There was talk that jeans would not be fashionable and fade away. As…

The footage of a robbery at a taco shop in Las Vegas was turned into a funny commercial, and many Internet users were craving corn tortillas because of it. Two men can be seen …

According to Phil Rumbol, Director of Marketing, Cadbury in 2006, the whole business had become quite sober, humourless and serious, forgetting that it is chocolate and should be …

Most of the American public had an aversion to bikes and all things linked to riding after the 1947 "riot" in Hollister, California and the start of the Hells Angels motorcycle cl…

With the worldwide recession, the Japanese tsunami, and a tightening UK vehicle market, Honda UK had had a difficult few years. Furthermore, their marketing budget had been cut, b…