General

Safari on Macs, iPads, and iPhones uses Google as its default search engine, and Google pays Apple billions of dollars a year to keep it that way. Google reportedly paid Apple "ar…

In corporate strategy, the flywheel effect refers to a series of actions that, once initiated, tend to increase speed and provide an ongoing positive feedback loop. This symbolic …

Abbas Abdul Rahim Hajoori and Mohsin A. Hajoori,  Dawoodi Bohra brothers, began the business in 1923 to fulfil refill orders for VIMTO, a British soft drink manufacturer. Mohsin H…

One interesting aspect of human hearing is the Cocktail Party Effect, which occurs when people appear to tune out all other sounds in a busy room by concentrating on one particula…

Ah, shopping!! The universal pastime that can make even the most stoic of individuals break into an impromptu happy dance when they find that perfect pair of shoes on sale Whil…

"Animals may teach us invaluable lessons about ourselves, which may be their most incredible gift." Author: Nick Trout As a dog parent and dog lover, I couldn't pass up this ch…

In July 1947, Chakrapani and Nagi Reddi began publishing "Chandamama" in Telugu. Chakrapani was the magazine's first editor. Nagi Reddi, a prominent South Indian film producer, ov…

As children in the 1980s and 1990s, we were all warned that smoking was hazardous for our health, yet we couldn't resist the allure of the candy called Phantom cigarettes. Mayb…

Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…

Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…

As smart gadgets have changed and gotten better, their use has grown quickly. Smart gadgets make it possible to do a lot of different things at the same time. This makes it pos…

Laying a new road, for example, is a spectacular but ultimately unproductive project that politicians often specialise in. Such behaviour creates the illusion that something is be…

As people become more conscious, there has been a rise in the number of vegan products entering the market. Vegan options, including pizza, pastries and burgers, have even ma…

Many of the same trends that have been prevalent in the pet food market over the previous few years are still widely prevalent today. Premiumization and humanization, two related …