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Business

Categories Business, Marketing

Your Next Drink Isn’t a Cola — It’s a Culture: Inside India’s Ethnic Beverages Revival

Posted on July 24, 2025July 24, 2025by Vejay Anand
For decades, global soft drink giants such as Coca-Cola, Pepsi, and Sprite have dominated the Indian market. But now, a desi disruption is fizzing up from the grassroots. From cum…
Continue reading "Your Next Drink Isn’t a Cola — It’s a Culture: Inside India’s Ethnic Beverages Revival"
Categories Business

Scaling a Business: Why It’s Not Just About Growth

Posted on July 23, 2025July 23, 2025by Vejay Anand
Understanding the Real Meaning of Scaling When people hear the word "scaling," they often think it simply means growing bigger. However, in reality, scaling is about evolving—a…
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Categories Business

Unforgotten Brands: Escorts

Posted on July 21, 2025July 21, 2025by Vejay Anand
Born in Lahore, in undivided British India, Har Prasad Nanda began his entrepreneurial journey with the flourishing passenger transport business - Nanda Bus Service – alongside hi…
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Categories Business, Marketing

Unforgotten Brands: Hawkins

Posted on July 12, 2025July 12, 2025by Vejay Anand
To many, Hawkins is simply a brand of pressure cookers. But behind that everyday kitchen essential lies a legacy of resilience, vision, and innovation that has spanned over six de…
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Categories Business, Marketing

Unforgotten Brands: Ghari Detergent

Posted on July 12, 2025July 12, 2025by Vejay Anand
Many iconic brands hide a lesser-known origin story that plays a crucial role in their growth and emotional connection with customers. In this series, we explore such stories—peel…
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Categories Business, General

Unforgotten Brands: Forest Essentials

Posted on July 12, 2025July 12, 2025by Vejay Anand
Mira Kulkarni's story is a testament to the idea that strength often emerges from life's most significant challenges. Married at 20, Mira soon found herself in a failing relations…
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Categories Business, Marketing

Unforgetten Brands: Bajaj Sunny

Posted on July 12, 2025July 12, 2025by Vejay Anand
Long before sleek EVs and flashy bikes ruled Indian roads, the early ’90s saw a humble two-wheeler capture the hearts of young Indians: the Bajaj Sunny. Lightweight, stylish, and …
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Categories Business, Marketing

Unforgotten Brands: Luna

Posted on July 12, 2025July 12, 2025by Vejay Anand
In the early 1970s, India was on the cusp of transformation. Bicycles dominated the roads, and motorcycles were still a luxury for the affluent. In this backdrop, a visionary idea…
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Categories Business, General

When Technology Threatens the Old Guard: Should Innovation Be Legislated Away?

Posted on July 7, 2025July 11, 2025by Vejay Anand
Rapido has recently discontinued its two-wheeler ride services in Bangalore, leading to significant disruption for daily commuters who relied on the platform for affordable and qu…
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Categories Business, General

Unforgotten Brands: Exide

Posted on July 2, 2025July 2, 2025by Vejay Anand
Exide's global story began in 1888, when W.W. Gibbs, a forward-thinking entrepreneur in the energy space, founded the Electric Storage Battery Company (ESBC) in the United States.…
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Categories Business, General

Unforgotten Brands: Blue Dart

Posted on June 26, 2025June 26, 2025by Vejay Anand
In 1983, over a casual coffee in Mumbai, Clyde Cooper and Khushroo Dubash mulled over business ideas. They had no grand plans or deep pockets—just a sharp eye for market gaps. At …
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Categories Business, Marketing

Surviving the Q-Commerce Wave: How Kirana Stores Can Fight Back

Posted on June 25, 2025June 25, 2025by Vejay Anand
What Went Wrong for Kirana Stores For decades, India's kirana stores were the backbone of the country's retail ecosystem. These humble neighbourhood shops thrived on personal r…
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Categories Business, General

Unforgotten Brands: Everest Spices

Posted on June 19, 2025June 19, 2025by Vejay Anand
The Everest journey began in the narrow lanes of South Bombay in a modest 200 sq. ft shop. Here, a young Vadilal Shah worked alongside his father, observing the meticulous care wi…
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Categories Business, General

What Is the “Right” Length? It Depends on the Medium

Posted on June 17, 2025June 17, 2025by Vejay Anand
Why are most pop songs, podcasts, movies, and even emails the length they are? It's not just about creativity—it's often about what the format allows, what the audience expects, a…
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