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Business

Categories Business, General

Unforgotten Brands: Cello

Posted on June 13, 2025June 13, 2025by Vejay Anand
The story of Cello, one of India's most beloved household brands, began with a modest factory in Goregaon, Mumbai, equipped with just seven machines and 60 workers. Initially focu…
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Categories Business, General, Marketing

Unforgotten Brands: Ceat Tyres

Posted on June 9, 2025June 9, 2025by Vejay Anand
In the heart of Turin, Italy, a visionary named Virginio Bruni Tedeschi founded a company in 1924 that would go on to become one of the world's most recognisable tire brands. He c…
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Categories Business

Unforgotten Brands: Chitale

Posted on June 8, 2025June 8, 2025by Vejay Anand
When you bite into a crisp bakarwadi or savour a piece of mango burfi from Chitale Bandhu, you're not just enjoying a snack—you're tasting nearly a century of tradition, resilienc…
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Categories Business, Marketing

Unforgotten Brands: Medimix

Posted on June 8, 2025June 8, 2025by Vejay Anand
More than five decades ago, when modern medicine was booming and Ayurveda was still met with hesitation, a green bar of soap quietly entered Indian households—and it has remained …
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Categories Business, Marketing

Unforgotten Brands: Chandrika Soap

Posted on June 8, 2025June 8, 2025by Vejay Anand
In the 1940s, an Ayurvedic physician named C.R. Kesava Vaidyar was crafting something in the quiet town of Irinjalakuda, Kerala, soon become a household name—not just in India but…
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Categories Business, General

Unforgotten Brands: Krackjack

Posted on June 1, 2025June 4, 2025by Vejay Anand
In the heart of Vile Parle — long before it became one of Mumbai's bustling suburbs — stood a humble factory that would go on to shape India's snacking habits. This was the birthp…
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Categories Business, Marketing

Unforgotten Brands: Parle Monaco

Posted on June 1, 2025June 1, 2025by Vejay Anand
When you reach for a pack of Parle Monaco, you’re not just grabbing a salted cracker — you’re reaching into a legacy that spans nearly a century. This humble biscuit, now a staple…
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Categories Business, Pets

Why India’s Pet Care Industry is Going to Get Bigger

Posted on June 1, 2025June 1, 2025by Vejay Anand
A few years ago, pet care in India was simple—homemade food, a bowl of milk, and maybe a quick visit to the vet when necessary. Fast forward to today, and pets are no longer just …
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Categories Business, Marketing

From Cricket Icon to Cultural Legend: Can Virat Kohli Become Like Michael Jordan?

Posted on May 13, 2025May 13, 2025by Vejay Anand
Virat Kohli recently announced his retirement from Test cricket, a format that has shaped his stature as one of India's greatest cricketers. In the future, he plans to focus on…
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Categories Advertising, Business, Marketing

Unforgotten Brands: Cinthol

Posted on May 11, 2025by Vejay Anand
The Science, Strategy, and Saga of a Soap Icon The Origins: A Scientific Passion Turned Legacy The story of Cinthol begins not in a laboratory or boardroom but in the intell…
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Categories Advertising, Business, Marketing

Unforgotten Brands: Lux

Posted on April 28, 2025by Vejay Anand
Behind the luxurious sheen of one of the world's most recognisable beauty brands lies a rich history of innovation, marketing genius, and a commitment to making glamour accessible…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands: Mountain Dew

Posted on April 27, 2025April 27, 2025by Vejay Anand
While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…
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Categories Business, Marketing

Unforgotten Brands: Rajdoot

Posted on April 25, 2025April 25, 2025by Vejay Anand
From German war reparations to Bollywood fame, the Rajdoot bike lived a journey. Origins: A Motorcycle Born from War (1930s) The Rajdoot story begins far from India — in Ger…
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Categories Business, General, Marketing

Unforgotten Brands: Nutrine

Posted on April 24, 2025April 24, 2025by Vejay Anand
From a small-town candy shop to a national legacy built on values, vision, and vanilla toffees. A Family's Dream Begins in Chittoor (1952) In 1952, a new chapter in India's …
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