The interesting story of how Mountain Dew went from being a niche soft drink to a $7 billion worldwide brand is a result of their extensive grasp of consumer culture, focused mark…
In 1934, two Danish engineers named Henning Holck-Larsen and Soren Kristian Toubro landed on the coasts of India. The two men were representatives of the Danish engineering firm F…
VRL was founded in 1976 by Dr. Vijay Sankeshwar in Gadag, a small town in North Karnataka, with a single truck and a vision that was ahead of its time. The company gradually expan…
An Ayurvedic physician, philanthropist, and name connected with pain alleviation in India, Vaidya Zandu Bhatt is the progenitor of Zandu Balm. Vaidya Bhatt was well-known as the M…
Hasmukh Thakordas Parekh, fondly known as Hasmukhbhai, was born in 1911 in Surat. His early life in a Mumbai chawl, where he lived with his father, was marked by modesty and hard …
Meena Bindra's story is one of ambition, resilience, and an unwavering spirit to remain independent. Born and raised in Delhi, Meena Bindra married a Navy man right after she turn…
Raunaq Singh was from a middle-class family in the Pakistani province of Daska. When Raunaq and his friends were young, they went about Lahore selling used steel pipes at the same…
At the age of ten or eleven, Thirupathi Raja fled his family and went to live in Chennai, where he found employment cleaning tables at a restaurant. Later, he started helpin…
Amarshi Bhurabhai Shah, who stowed away to Africa in his youth, eventually returned to India and secured a job in Bombay. He soon left that job to venture into business on his own…
Before India's Independence, the domestic pencil manufacturing industry struggled to compete with imports. In the years before World War II, around 6.5 lakhs worth of pencils were…
A member of a family of rubber planters, PC Mathew founded Duroflex in 1963. Mathew, an engineer by training, had been working in his family’s tyre business, National Tyres, and s…
The origins of the Kurlon brand can be credited to Ramesh Pai, a member of one of Karnataka’s prominent business families. His father founded Syndicate Bank, and Ramesh Pai played…
Digambar Parashuram Dandekar, a young chemistry graduate, left his government job to pursue a start-up. Realizing that quality stationery products in India were mostly imported fr…
GB Sundararajan and B Soundararajan never received any formal college education. They were born in Udumalpet village, about 70 kilometres from Coimbatore, Tamil Nadu.
This quie…
