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Business

Categories Business, Marketing

When to Pivot a Brand

Posted on September 28, 2022September 29, 2022by Vejay Anand
Many well-established brands are created with certain consumers in mind, for specific purposes, or with particular qualities and benefits in mind. Unpredicted consumer and user be…
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Categories Business, General, Marketing

How Keeping Things Simple Helps Build Brand Loyalty

Posted on September 14, 2022September 14, 2022by Vejay Anand
Google-homepage-showing-simplicity.jpeg
The best brands are those that simplify your life. Consider tech giants like Google and Amazon, as well as mobile phone providers like Vodafone. They stand out from the crowd beca…
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Categories Business, Marketing

Brand Resurrection – A New Life

Posted on September 6, 2022September 7, 2022by Vejay Anand
campa cola bottle
YezdiPolaroidJawaVW BeetleRol – a-Cola All are well-loved, once-popular brands that vanished from store shelves and were then resurrected. Despite the fact that these names …
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Categories Business

Are “Character” or “Gaming” Companies Becoming Entertainment Companies?

Posted on August 2, 2022August 2, 2022by Vejay Anand
nintendo mario
Nintendo has just acquired the film production company Dynamo Pictures. Marvel retooled their business strategy to enter the film industry. Sega and Sony have both put a lot…
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Categories Business

The Rising Importance of Physical Stores in the Digital Era

Posted on July 9, 2022July 15, 2022by Vejay Anand
offline vs online
In the pandemic, e-commerce grew significantly. With the resulting extensive shop closures, many retail commentators predicted the end of physical storefronts. Online sales are an…
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Categories Business, Marketing

The Collaborative- 3-Box Model – Framework for Building Global, Local And Personal Brands

Posted on July 8, 2022July 8, 2022by Vejay Anand
kit kat in Japan
This is a confusing world. Customers talk about having a global outlook. There is a strong sense of being localised in tastes and, along with it, asserting a need to be personalis…
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Categories Business, Pets

Millennials Are Driving the Indian Pet Industry

Posted on June 10, 2022June 13, 2022by Vejay Anand
millennials & pets
It is estimated that the Indian pet business is one of the strongest and fastest-growing in the world's pet sector. A new pet speciality brand is launched every week, while establ…
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Categories Business, General

Are Price, Quality, & Convenience USPs Anymore?

Posted on May 24, 2022June 1, 2022by Vejay Anand
Excellent Chewy Customer Service
Obtaining value from a product or service has historically required making certain sacrifices in order to meet certain criteria. If I want to spend the least amount of money, I ha…
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Categories Business, General

The Lindy Effect

Posted on May 18, 2022May 19, 2022by Vejay Anand
There is a lot of noise in the world. In a world where there is a lot of digital information, it is getting harder and harder to find the signal, also called important content, th…
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Categories Business, General

Data Analytics in Player Transfers & Contracts

Posted on April 18, 2022April 18, 2022by Vejay Anand
Former Manchester United star Memphis Depay left the club in 2017 after only two seasons. Louis Van Gaal, had brought him to United from PSV Eindhoven. He couldn't meet the lofty …
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Categories Business, General, Marketing

Brandless & Branded- No Name

Posted on April 12, 2022April 13, 2022by Vejay Anand
It was a difficult time for the Canadian economy in the 1970s. With such significant inflation, consumers were forced to spend a larger portion of their income on essentials like …
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Categories Business, Marketing

The Vegetable Name Change – Delhaize

Posted on April 11, 2022by Vejay Anand
In 2017, it was found that only 5% of Belgians ate their daily recommended amount of fruit and vegetables (550 grammes). Kids and youth ate the least with most kids eating only 30…
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Categories Business, General

The Cobra Effect Or Perverse Incentives

Posted on April 9, 2022April 11, 2022by Vejay Anand
During colonial rule, there was a problem with deadly cobras in Delhi. In response to the issue, the British government decided to act. To encourage people to kill cobras, the gov…
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Categories Business, General

Why Spotify Got A Great Deal With Barcelona

Posted on March 24, 2022March 25, 2022by Vejay Anand
Barcelona’s financial difficulties have been widely documented. Last year alone, the club lost almost $530 million, and they owe more than $1.5 billion. Lionel Messi left for PSG …
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