The Hidden Business Model: What These Brands Actually Sell
What do Google, Meta, Amul, Nike, Visa, Uber, Airbnb and others have in common?
Some of the world’s most iconic brands are known for one thing—but their real business is entire…
Business
Flipping the Script: How Brands Turned Their Biggest Problems into Profits
Every great brand faces a crisis at some point. But instead of folding, the best companies turn their biggest problems into billion-dollar opportunities.
Old Spice: From Old Me…
Building a Movement, Not Just a Brand
What do Whole Foods, Patanjali, Tesla, Royal Enfield, Durex, Nike, and Uniqlo have in common?
Great brands don't just sell products—they create movements. They tap into cultura…
Less Choice, More Profits: How Brands Win by Simplifying Decisions
What do Ryanair, Dmart, Apple, McDonalds and others have in common?
In a world where customers are inundated with options, the most intelligent businesses simplify the process …
When Growth Stalls, Change Your Customer— Not Your Product
What do Old Spice, Vespa, Gucci, Lego, Mountain Dew, Dettol, and others have in common?
Even the most well-known brands encounter challenges. Sales drop, competition gets fierc…
Categories Business
The Power of the Pivot: How Businesses Found Breakthrough Success
Many of today's most prominent brands didn't start as the giants they are. They began with one idea, noticed a more significant opportunity, and pivoted. From Dunkin' Donuts to Zo…
Categories Business
Turning Others’ Problems into Profits—The Billion-Dollar Opportunity
What if you could take someone else’s problem, flip it, and make billions? That’s precisely what some of the world’s biggest brands have done. They turn excess inventory, unwanted…
The Great Indian Return Rush: How Retailers are Tackling the Rising Wave of Returns
In an era of digital shopping, India’s retail landscape grapples with a growing challenge—product returns. With the rise of e-commerce and the increasing trend of ‘try before you …
Make a Great Product—And An Even Better Reason To Buy It
Quality, performance, and innovation are the hallmarks of a great product. But in a crowded market, people don't just buy based on features—they buy based on emotions, needs, and …
The Power of the Second Sale: How Smart Businesses Get You to Spend More
Winning a customer is challenging. But what separates excellent businesses from the rest is how they maximise the value of that hard-earned customer. The secret? Making sure that …
Rolex: The Timeless Marketing Mastermind
One name undoubtedly comes to mind when considering luxury watches: Rolex. Worn by Hollywood A-listers like Paul Newman and Brad Pitt and favoured by business moguls like Warren B…
Stanley Tumblers: From Utility to Status Symbol
How does a rugged travel mug designed for outdoor adventurers become a $750M cultural phenomenon embraced by influencers, teachers, and fitness enthusiasts? The Stanley Adventure …
SHEIN: The Fast Fashion Phenomenon Revolutionizing Retail
Imagine a mashup of Amazon's logistical genius, Instagram's addictive social appeal, and Zara's fast fashion prowess. The result? SHEIN, a Chinese fast fashion juggernaut, has cap…
What Today’s Pet Parents Really Want!
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75 billion) market size, the sector is experiencing rapid growth. From …