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Business

Categories Business, General

Forgotten Brands – Phantom Cigarettes

Posted on June 16, 2023by Vejay Anand
phantom cigarettes
As children in the 1980s and 1990s, we were all warned that smoking was hazardous for our health, yet we couldn't resist the allure of the candy called Phantom cigarettes. Mayb…
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Categories Business, General, Marketing

Forgotten Brands – Poppins

Posted on June 16, 2023June 19, 2023by Vejay Anand
poppins
Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…
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Categories Advertising, Business, General, Marketing

Forgotten Brands – Binaca & Binaca Geet Mala

Posted on June 9, 2023June 14, 2023by Vejay Anand
binaca flouride
Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…
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Categories Business, Marketing

Abundant Rarity – Growing Luxury Brands

Posted on May 18, 2023by Vejay Anand
luxury brands
The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around. Two different luxury German automakers are …
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Categories Business, Marketing

Gatorade – Preventing Dehydration

Posted on May 11, 2023May 12, 2023by Vejay Anand
gatorade-logo-1.png
Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…
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Categories Business

Inclusive Gaming – Microsoft’s X Box Adaptive Controller

Posted on May 9, 2023May 10, 2023by Vejay Anand
two-people-playing-with-the-xbox-adaptive-controller.jpg
Video games aren't only for passing the time; they're also a kind of escape. An escape from the rigours of daily life. Some people who are disabled identify themselves in large…
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Categories Business

Consumer – Retail Disruption Point

Posted on May 7, 2023May 7, 2023by Vejay Anand
retail disruption point
We bought new living room furniture. But we were at a loss for what to do with the existing ones. We went back home, logged online and ordered furniture, with a deal to take back …
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Categories Business, Marketing

LEGO Braille Bricks – Inclusive Play & Learning

Posted on May 2, 2023May 3, 2023by Vejay Anand
Lego-Braille-Bricks.
The colourful LEGO bricks are instantly recognizable. Children construct unique, dynamic structures out of interlocking shapes, whether they follow a predetermined pattern or not.…
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Categories Business, Marketing

The Inclusive Barbie Doll Collection

Posted on April 29, 2023April 29, 2023by Vejay Anand
barbie dolls
Mattel boasts they have "the market's most diverse doll line." Mattel is expanding its inclusive and diverse doll range with the introduction of a Barbie who has Down syndrome. …
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Categories Advertising, Business, Marketing

Creation of Halitosis and the Success of Listerine

Posted on April 7, 2023April 7, 2023by Vejay Anand
listerine heritage
Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…
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Categories Business, General

Hermes & The Kelly & Birkin Bag – History

Posted on March 26, 2023March 26, 2023by Vejay Anand
hermes logo
On January 10, 1801, in a little German village, Thierry Hermès entered the world. Thierry was the youngest of many brothers.  Tragically, Thierry would lose most of his rela…
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Categories Business, Marketing

Athletic Brewing – The Successful Non-Alcoholic Beer

Posted on March 25, 2023March 25, 2023by Vejay Anand
Athletic_Brewing_Company_Logo
Bill Shufelt earned his bachelor's degree in economics in 2005 and was a healthcare stock trader with Knight Capital in Jersey City. The billionaire Steve Cohen of Point72, a hedg…
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Categories Business, Marketing

Liquid Death – Canned Water!

Posted on March 23, 2023March 23, 2023by Vejay Anand
Liquid Death
A graphic designer and former Netflix creative director, Mike Cessario of Delaware, saw the Vans Warped Tour in 2009, and that experience sparked the idea for Liquid Death. He spo…
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Categories Business, Marketing

The Turnaround at Tiffany

Posted on March 10, 2023March 10, 2023by Vejay Anand
tiffany
Although the likes of Chanel, Hermès, and Loewe have flourished in Europe, the United States is home to just one luxury label: Tiffany & Co., established by jeweller Charles L…
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