Rumour
Rumour has it in the 1970s, Rediffusion had made a pitch to Asian Paints, & they loved it. They were inclined to give Rediff the account, but when asked why Gattu wa…
Brooke Bond Taj Mahal Tea was launched in 1966 in Kolkata. India’s first premium tea brand, made from the finest leaves.
In the 70s, Taj Mahal Tea had a strong British influenc…
The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to liquidate them too. Also, a small brand that was trying to counter fo…
In 1991, Eveready batteries, the market leader, were under severe threat in the emerging urban youth segment. Traditional products rely on D-sized large batteries, torches, and tr…
According to Nestle- “Maggi Hot & Sweet is a unique blend of sweet and chilli and it has always appealed to the palates of the masses, irrespective of age or gender.
It was…
Amul started chocolates in the early 1970s after the cocoa farmers from Kerala came to Varghese Kurien for help as cocoa prices had collapsed.
GCCMF (Amul) had chosen Radeus as…
There were a few parameters to be followed when ITC ventured into edible oil marketing which the team had agreed upon:1) Packed refined oil for the same price as loose oil, which …
Unorganized retail dominated the saree market, which was fragmented. The goal was to become the market leader nationally while competing against local companies. And Reliance want…
In 1989, the scooter led Bajaj was under threat. Motorcycle brands such as Honda, Yamaha and Suzuki attracted customers with campaigns that emphasize speed, style, mileage and sup…
The Project
In the early 70s, a team of managers at Levers, worked on a project to create a 'freshness' soap in the premium price segment. They tried a blue soap. A brainstormi…
“We can call him the Maharajah for want of a better description. But his blood isn’t blue. He may look like royalty, but he isn’t royal. He is capable of entertaining the Queen of…
Around 2004, a couple of years later after Hutch set foot in India, it wanted to roll out a national film showcasing its pan-India footprint. The brief to the agency was simple: a…
In 2009, ZooZoos were launched during the IPL – Season 2 to promote various value-added services of Vodafone. The idea was to create one ad per day highlighting one feature, a tot…
In 1991, a Korean company wanted to manufacture condoms in India, partnering with Raymond. Gautam Singhania approached Alyque Padamsee at Lintas. He was impressed with the work th…
