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Advertising

Categories Advertising, Marketing

Are Most of Your Friends on Social Media Fake?

Posted on June 28, 2021June 28, 2021by Vejay Anand
Technology has forced us to interact 24 hours. We would like to be connected virtually as we'd prefer to stay in touch, continue with our multiple friends on FB, Twitter, Instagra…
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Categories Advertising

The Misnomer called Internet Privacy

Posted on June 28, 2021June 28, 2021by Vejay Anand
Privacy on the internet is an extremely hazy subject. Hazy because it has become complicated, crazy agendas, conflicting interests, etc.  Web sites want to know all about …
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Categories Advertising, Marketing

Narcissism & You! You define your brands!

Posted on June 28, 2021June 28, 2021by Vejay Anand
I prefer Bacardi to Old Monk; I like Absolut to Grey Goose; I like Puma to Reebok; The list goes on Putting the products aside, there are reasons why I prefer the brands mentio…
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Categories Advertising

Anti Social – Social Media

Posted on June 27, 2021June 27, 2021by Vejay Anand
Technology and the Internet have broken barriers of communication & interaction for the common person. Tools like messenger services and more importantly social media sites li…
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Categories Advertising, General

What You Don’t See is What You Want to See

Posted on June 25, 2021June 1, 2022by Vejay Anand
Curiosity
People are inquisitive. They want to know what they cannot see or hear Sitting back at a favourite restaurant of mine, I was wondering what appetizers do. Do they stimulate you…
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Categories Advertising, Marketing

Iconic Ads: Share the Load – Ariel

Posted on June 17, 2021June 1, 2022by Vejay Anand
Ariel Share the Load
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…
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Categories Advertising, Marketing

Iconic Ads: Google – Reunion

Posted on June 17, 2021June 1, 2022by Vejay Anand
Google Reunion Ad India
Around 2015, Google wanted to interact with users to showcase its different uses through stories that will make the users love it even more.  Google believed that all user…
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Categories Advertising, Marketing

Iconic Ads: Tanishq – Remarriage

Posted on June 17, 2021June 1, 2022by Vejay Anand
Tanishq remarraige
Typically in a marriage, the elders buy jewellery for the bride. Tanishq was finding the elders the block for various reasons and one of them was the designs from Tanishq were con…
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Categories Advertising, Marketing

Iconic Ads: Ajanta Clocks -Cuckoo Waltz

Posted on June 17, 2021June 1, 2022by Vejay Anand
Ajanta Clocks advertising
In the early 90s, Ajanta Clocks had reached out to Mudra. They had a huge inventory of clocks of different types in the warehouse, unsold. Their godown was packed with tons of …
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Categories Advertising, Marketing

Iconic Ads: Amaron -Lasts Long, Very Long, Ting Tong

Posted on June 11, 2021June 1, 2022by Vejay Anand
Amaron batteries Lasts long, ting tong
Car batteries were a forgotten product. Under the hood, forgotten for a long time, till something happened. A slow-moving product! …
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Categories Advertising, Marketing

Iconic Ads: Fevicol – Moochwali

Posted on June 11, 2021June 22, 2022by Vejay Anand
Fevicol Moochwali
Pidilite was celebrating the Golden Jubilee ( 50 years) of Fevicol and to celebrate this Ogilvy made a commercial …
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