Advertising

Technology has forced us to interact 24 hours. We would like to be connected virtually as we'd prefer to stay in touch, continue with our multiple friends on FB, Twitter, Instagra…

Privacy on the internet is an extremely hazy subject. Hazy because it has become complicated, crazy agendas, conflicting interests, etc.  Web sites want to know all about …

I prefer Bacardi to Old Monk; I like Absolut to Grey Goose; I like Puma to Reebok; The list goes on Putting the products aside, there are reasons why I prefer the brands mentio…

Technology and the Internet have broken barriers of communication & interaction for the common person. Tools like messenger services and more importantly social media sites li…

People are inquisitive. They want to know what they cannot see or hear Sitting back at a favourite restaurant of mine, I was wondering what appetizers do. Do they stimulate you…

In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…

Around 2015, Google wanted to interact with users to showcase its different uses through stories that will make the users love it even more.  Google believed that all user…

Typically in a marriage, the elders buy jewellery for the bride. Tanishq was finding the elders the block for various reasons and one of them was the designs from Tanishq were con…

In the early 90s, Ajanta Clocks had reached out to Mudra. They had a huge inventory of clocks of different types in the warehouse, unsold. Their godown was packed with tons of …

Car batteries were a forgotten product. Under the hood, forgotten for a long time, till something happened. A slow-moving product! …

Pidilite was celebrating the Golden Jubilee ( 50 years) of Fevicol and to celebrate this Ogilvy made a commercial …