Raymond’s – The Complete Man
The campaign completely repositioned Raymond’s and reinforced the premium perception in customers minds. This was a great success
‘The Complete Man’ was a metrosexual, caring, loving, family man, who was a far cry from the way males were represented in the 70s & 80s.
Here is the story behind the creation
https://portfolio.mentza.com/portfolio/vejayanand/circles/21227
