Woodward’s Gripe Water
What are Your Customers Really Buying From You?
Are you aware of the true nature of the products or services that your consumers are buying from your business? Herein lies a clue: the product or service being offered is not the…
Iconic Ads: Evian – Roller Babies
Concerns about the environment and the economy put pressure on Europe's natural mineral water market. Tap water was the cheapest option.
Evian's native market, France, was stil…
Categories Advertising
Iconic Ads: Bajaj Caliber – The Unshakeable
There was a time in the 90s when Chax Chakravarty and Pops Sridhar led Chaitra Leo Burnett into a series of great campaigns.
Kawasaki Bajaj developed a 4 stroke bike which was …
Iconic Ads: Boost – The Secret of My Energy
In 85, the chocolate beverage brand, Boost needed a boost. HMM (Smith Kline Beecham in its earlier avatar) decided to focus on the chocolate malt powder. Boost was an also-ran, wi…