Woodward’s Gripe Water
Iconic Ads: Coca Cola – I’d Like to Buy the World a Coke
On January 18, 1971, Bill Backer, McCann Erickson’s creative director on the Coca-Cola account, was flying to London to meet Billy Davis, the Coca-Cola account's music director, t…
Categories Advertising
Iconic Ads: Naukri – Hari Sadu
In 2003, many of the dotcoms had gone bust. Naukri was soldiering on.
There was no proper understanding of the space. There were no formulas to follow, no set behavioural patte…
Great Activations: Pedigree “Adoptable”
Pedigree’s “Adoptable” campaign, winner of the Cannes Lions 2024 Outdoor Grand Prix, is a groundbreaking initiative that transforms every Pedigree ad into an adoption opportunity …
Hidden Nuggets: Symphony Kaizen – Auron Ko Jalan
It was in the late 90’s, that the market leader in branded room coolers Symphony, came with a cooler which looked like a window air-conditioner. It had good cooling and low noise …