Woodward’s Gripe Water
Great Campaigns: Lux, Cancer & The Soap With A Lump
According to the Cancer India Statistics report, breast cancer poses a significant health challenge in India, with a new diagnosis every four minutes among women. It is the most p…
Iconic Ads: Renault Twingo – It’s Up to You to Create the Life that Goes With It
It was 1993, a year overshadowed by the Gulf War and its economic uncertainty. Yet amidst the sombre backdrop, Renault introduced a car that was anything but bleak. This car, burs…
Iconic Ads: Patagonia – Don’t Buy This Jacket
Patagonia boldly took up a full-page ad in the Black Friday 2011 issue of The New York Times advising readers not to purchase their jackets. A note explaining why potential buyers…
Volvo – Greatest Interception Ever
The goal was to revive interest in the often low-key and overlooked Volvo brand.
In 2015, Volvo was hoping to take advantage of the fact that advertisers pay $4.5 million for 3…