Anil Moolchandani entered the greeting cards business. He saw that in India, cards were usually sold from boxes marked `Birthday' and `Anniversary' in stationery shops. The name A…
As a young man gets ready in the restroom, the 60-second advertisement begins. When he uses the spray, he is instantly transformed into a chocolate man. The song Sweet Touch of Lo…
A look at the first significant ambush marketing exercise in India between the Cola giants
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Patagonia boldly took up a full-page ad in the Black Friday 2011 issue of The New York Times advising readers not to purchase their jackets. A note explaining why potential buyers…