Woodward’s Gripe Water
Iconic Ads: Ikea – Lamp
In 2002, Crispin Porter + Bogusky's Paul Keister and his team were lounging about at his place, coming up with the approach that would ultimately win them the business. You can ge…
Categories Advertising
Iconic Ads: Rath – Aap Ka Haath, Rath Ke Saath
In the 1980s, DCM approached Ogilvy to create advertising for an old brand they had- Rath Vanaspati. It was up against the might of the market leader Dalda.
Piyush Pandey was b…
Iconic Ads: British Airways – The Face
British Airways commissioned Saatchi & Saatchi to create a new advertising campaign in 1989 after the airline had carried more than 24 million passengers.
And it was Graham…
Brand Activism – Carrefour’s The Black Supermarket
The agrochemical lobby in Europe and many other places around the globe sanctioned a particular set of hybrid kinds of seeds that are approved to grow. And this comprised just 3% …