Woodward’s Gripe Water
Iconic Ads: Pears – Bubbles
Thomas James Barratt is referred to as "the Father of Modern Advertising"
He had claimed that "any fool can make soap." ‘It takes a clever man to sell it.’ When it …
Categories Advertising
Iconic Ads: Liril – Come Alive with Freshness
The Project
In the early 70s, a team of managers at Levers, worked on a project to create a 'freshness' soap in the premium price segment. They tried a blue soap. A brainstormi…
Pan Parag
The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script
https://portfolio.mentza.com/portfolio/vejayanand/circles/1…
Forgotten Brands – Binaca & Binaca Geet Mala
Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…