Woodward’s Gripe Water
Branded Content – Ikea: Trapped in the 90s – Reality Show
Ikea produced a reality programme called Trapped in the 90s to commemorate its 25th anniversary in Spain. The show included six individuals who were forced to live in a house that…
Iconic Ads: Energizer – Bunny
Duracell first came up with the concept of a battery-powered pink bunny as a mascot in 1973. When Duracell's trademark was reportedly not renewed promptly, Energizer jumped in and…
Iconic Ads: Honda – You Meet the Nicest People on a Honda
Most of the American public had an aversion to bikes and all things linked to riding after the 1947 "riot" in Hollister, California and the start of the Hells Angels motorcycle cl…
Categories Advertising
The New Avatar Of Guinness Book Of World Records
The Guinness Book of World Records has transformed into a formidable branding force, from its humble beginnings as a tool to resolve factual disputes. The group's focus has shifte…