Miss Clairol – Does She..or Doesn’t She?
Why Labubu Triggers Obsession: The Hidden Psychology of Collectibles
Walk into any pop culture store or scroll through collectible forums, and you’ll inevitably come across one name whispered with awe, frustration, and obsession: Labubu. These quir…
Categories Advertising
Iconic Ads: Havells MCB & RCCB – Shock Laga
Havells had decided to reach customers directly for their MCBs (Miniature Circuit Breaker) and RCCBs (Residual Current Circuit Breaker), which were otherwise in the stranglehold o…
Categories Advertising
Iconic Ad: Cadbury’s Diary Milk – Pappu Pass Ho Gaya
Passing the Class 12 exams after multiple tries calls for a great & sweet celebration..with Cadbury’s Dairy Milk.
This advertising broadens the essence of happiness to a mo…
Categories Advertising
What Pet Food Can Learn From the Human Food Aisle
A quiet but consequential shift is underway in how consumers around the world relate to the food they buy. They are no longer simply eating - they are engineering their health out…