Miss Clairol – Does She..or Doesn’t She?
Iconic Ads: Coca Cola – Mean Joe Greene
As Pepsi promoted itself as the preferred soft drink of young people and launched an advertising campaign centred on a blind taste test, Coca-Cola's once-vast market dominance beg…
Categories Advertising
Iconic Ads: Cinthol – Body Confidence with Vinod Khanna
A year or so after Imran Khan had endorsed Cinthol, it was Vinod Khanna who reinforced Cinthol as a Macho brand.
Cinthol also signified confidence, with both Imran and Vinod, …
Categories Advertising
Iconic Ads: Pepsi – Nothing Official About It
The 1996 Cricket World Cup was a proxy to celebrate the liberalized India - a battleground for the cola MNCs that had come in. A lot was at stake.
Pepsi had lost its bid …
Categories Advertising
Iconic Ads: Vicks Action 500 – Haan Bhai Haan
In the 1980s, after Proctor & Gamble took over Richardson Hindustan, there was a fair bit of innovation to extend the Vicks brand.
As a part of this exercise, it launched a…