Miss Clairol – Does She..or Doesn’t She?
Iconic Ads: McDonald’s – I’m Lovin’ It
In 2003, McDonald's had suffered six earnings disappointments in a row. Because the company needed a million-dollar idea, it asked 14 advertising agencies to pitch a new campaign.…
De Beers – A Diamond is Forever
https://portfolio.mentza.com/portfolio/vejayanand/circles/15615
The article is here
https://onlykutts.com/index.php/2021/07/28/de-beers-a-diamond-is-forever/
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Categories Advertising
Iconic Ads: Hovis – The Bike Ride
Alan Hepburn, who was in charge of marketing for Hovis in the 1970s, asked Collett Dickinson Pearce to come up with creative ideas that touched the audience's emotions instead of …
Durex: Sex & Sensibilties
Durex has been a leader in the field of sexual wellness education since it launched its first commercial for a condom in 1970. But getting it into India, a country with rich cultu…