Miss Clairol – Does She..or Doesn’t She?
Categories Advertising
Iconic Ads: Polio Eradication – Do Boond
In 2002, there was a massive Polio outbreak in North India. UP and Bihar comprised 95% of the cases. There was huge resistance to the polio vaccination.
The Ministry of Health …
Categories Advertising
Iconic Ads: Nerolac – Jab Ghar Ki Raunak
Till recently, Nerolac was FCB Ulka’s oldest client. In fact, the Goody Tiger logo (discontinued a few years back) was tweaked to suit the brand by Subhash Tendle, an art director…
Categories Advertising
Iconic Ads: Vicks Cough Drops – Khich Khich Dur Karo
In the early 1980s, it was drug regulation & then pharma ban, Vicks has been through a lot.
In the late 1980s, Vicks was moved from Over Counter (OTC) product to a prescrip…
Categories Advertising
Iconic Ads: Garden – You Fascinate Me
The regular saree was boring for many women in the late 70s. Women were changing. While they wanted to wear sarees, the product was staid and boring. The stiff cotton material of …