In the early 90s, milk faced a surprising challenge from soft drinks. Thanks to liberalization, people got access to colas, sodas and chocolates, etc.
The National Dairy Develo…
With the worldwide recession, the Japanese tsunami, and a tightening UK vehicle market, Honda UK had had a difficult few years. Furthermore, their marketing budget had been cut, b…
Technology and the Internet have broken barriers of communication & interaction for the common person. Tools like messenger services and more importantly social media sites li…
Procter & Gamble intended to use a Super Bowl commercial to promote Old Spice Red Zone After Hour's body cleanser in 2010.
P&G tasked Wieden + Kennedy with creating an …