De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Iconic Ads: Marlboro – Come To Where The Flavour is
Marlboro was first advertised in the 1920s as a luxury cigarette for women. This milder form was also what well-dressed men enjoyed after dinner. However, by the 1950s, many smoke…
Iconic Ads: Benetton – Shockvertising
Luciano Benetton admitted that Benetton's early focus was on ensuring that the product met demand and that they did not have to advertise. When they began exporting, he realised t…
Categories Advertising
Iconic Ads: MP Tourism – Ajab Hai, Gajab Hai
In 2003, when Uma Bharati became the Madhya Pradesh CM, she brought in Ashwani Lohani to revive the bleeding MP Tourism Development Corporation. It was short, as Bharati had to st…
Iconic Ads/Posters: Your Country Needs You
This is perhaps the most renowned pointing finger in history.
Over a hundred years after it was created, the image of the British war minister Lord Kitchener unsettlingly point…