De Beers – A Diamond is Forever
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the test of time?
Categories Advertising
Iconic Ads: Chipotle – Back To The Start
Consumers thought that all fast-food chains had the same issues - low-quality products and ingredients that were grown in poor conditions with bad practices
Educating clients o…
Iconic Ads: Berlitz – German Coastguard
This unassuming advertisement for Berlitz Language Schools demonstrates that not every advertisement has to be epic in order to last the test of time. It was produced in 2006 by t…
Categories Advertising
Iconic Ads: Santoor – Twacha Se Umar Ka Pata Hi Nahin Chalta!
Wipro launched a sandalwood–turmeric-based soap called Santoor in 1985 after evaluating several product concepts. Santoor was coined from the first three letters of both ‘san'dalw…
Why Does Calvin Klein Question So Much On Twitter?
Calvin Klein has a keen grasp of Twitter's engagement mechanics, which informs its strategy of mostly asking questions. Calvin Klein shook up their marketing strategy and unleashe…