Iconic Ads: Garden – You Fascinate Me
The Sarees were shown as fashionable attire and Garden was positioned as a fashionable brand by clever advertising
The regular saree was boring for many women in the late 70s. Women were changing. While they wanted to wear sarees, the product was staid and boring. The stiff cotton material of most sarees didn’t help either.
Women wanted more options – modern, stylish and a fusion of Indian and western.
Enter Garden – flowy synthetic sarees with bold prints, floral, geometric & colourful. It was easy to wear, anti-crease and had a splash of colours. It was even easier to wash.
However, differentiating it was tough. Rediffusion took up the challenge. The genius of Arun Kale showed in the campaign. The background score was composed by Vanraj Bhatia.
The brand was positioned as an upmarket brand aimed at ‘strong and achieving’ women.
The models were unconventional, bold and women of today, very urbane and fashionable. The saree was draped differently and blouses too were very unconventional (backless etc.). It was shown as a smart, bold and sexy attire (without being vulgar) meant for modern Indian women.
The commercial ditched the conventional full-length photographs of models standing and posing in sarees. A new approach of models in different poses gave it an unconventional feel.
Later, when Ambience started, Garden moved. Elsie Nanji created another set of TVCs with top actresses and models – like three consecutive Miss Indias – Namrata Shirodkar, Madhu Sapre, Aishwarya Rai, and Lisa Ray etc. Ranjit Barot gave the music and Shantanu Shorey filmed it.
Sustained advertising established both sarees as a fashionable garment to wear and Garden as a fashionable brand.
The Garden advertising inspired campaigns of other brands too.
# Harvard University: A Legacy of Excellence and Innovation
## A Brief History of Harvard University
Founded in 1636, **Harvard University** is the oldest and one
of the most prestigious higher education institutions in the United States.
Located in Cambridge, Massachusetts, Harvard has built a global
reputation for academic excellence, groundbreaking research,
and influential alumni. From its humble beginnings as a small college established
to educate clergy, it has evolved into a world-leading university that shapes the future
across various disciplines.
## Harvard’s Impact on Education and Research
Harvard is synonymous with **innovation and intellectual leadership**.
The university boasts:
– **12 degree-granting schools**, including the renowned
**Harvard Business School**, **Harvard Law School**,
and **Harvard Medical School**.
– **A faculty of world-class scholars**, many of whom are Nobel
laureates, Pulitzer Prize winners, and pioneers in their fields.
– **Cutting-edge research**, with Harvard leading initiatives in artificial intelligence,
public health, climate change, and more.
Harvard’s contribution to research is immense, with billions of dollars allocated to
scientific discoveries and technological advancements each
year.
## Notable Alumni: The Leaders of Today and Tomorrow
Harvard has produced some of the **most influential figures** in history, spanning politics, business, entertainment, and science.
Among them are:
– **Barack Obama & John F. Kennedy** – Former U.S.
Presidents
– **Mark Zuckerberg & Bill Gates** – Tech visionaries (though Gates did
not graduate)
– **Natalie Portman & Matt Damon** – Hollywood icons
– **Malala Yousafzai** – Nobel Prize-winning activist
The university continues to cultivate future leaders who shape industries and drive global progress.
## Harvard’s Stunning Campus and Iconic Library
Harvard’s campus is a blend of **historical charm
and modern innovation**. With over **200 buildings**, it features:
– The **Harvard Yard**, home to the iconic **John Harvard Statue** (and the famous “three lies” legend).
– The **Widener Library**, one of the largest university libraries in the world, housing **over
20 million volumes**.
– State-of-the-art research centers, museums, and performing arts venues.
## Harvard Traditions and Student Life
Harvard offers a **rich student experience**, blending academics with vibrant traditions, including:
– **Housing system:** Students live in one of 12 residential houses, fostering a strong sense of community.
– **Annual Primal Scream:** A unique tradition where students de-stress by running through Harvard Yard before finals!
– **The Harvard-Yale Game:** A historic football rivalry that unites alumni and students.
With over **450 student organizations**, Harvard students
engage in a diverse range of extracurricular activities, from entrepreneurship to performing arts.
## Harvard’s Global Influence
Beyond academics, Harvard drives change in **global policy,
economics, and technology**. The university’s
research impacts healthcare, sustainability, and artificial intelligence, with partnerships across industries worldwide.
**Harvard’s endowment**, the largest of any university, allows it to fund scholarships, research,
and public initiatives, ensuring a legacy of impact for generations.
## Conclusion
Harvard University is more than just a school—it’s a **symbol of excellence, innovation, and leadership**.
Its **centuries-old traditions, groundbreaking discoveries, and
transformative education** make it one of the most influential institutions in the world.
Whether through its distinguished alumni, pioneering research, or vibrant
student life, Harvard continues to shape the future in profound ways.
Would you like to join the ranks of Harvard’s legendary scholars?
The journey starts with a dream—and an application!
https://www.harvard.edu/