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Tag: Rediffusion

Categories Advertising

Iconic Ads: Maruti Suzuki Service – Kancha

Posted on July 13, 2021July 13, 2021by Vejay Anand
One of the biggest strengths of Maruti Suzuki was the dealer and service network it had/has. No automobile company can come close to it. By early 2000, Maruti had reached every co…
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Categories Advertising

Iconic Ads: Airtel – Express Yourself

Posted on July 9, 2021September 11, 2022by Vejay Anand
Different circles of Airtel had been running their communication based on local requirements. This meant there was no common thought between all communication across the country e…
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Categories Advertising

Iconic Ads: Gold Spot – The Zing Thing

Posted on July 8, 2021July 9, 2021by Vejay Anand
Rekha and Gold Spot Gold Spot had trysts with Rekha as an endorser, but it was known as a kids brand. It had kiddie collectables and other fun stuff which worked as good engage…
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Categories Advertising

Iconic Ads: Jenson & Nicholson – Whenever you Think of Colour

Posted on July 6, 2021July 1, 2022by Vejay Anand
Rumour Rumour has it in the 1970s, Rediffusion had made a pitch to Asian Paints, & they loved it. They were inclined to give Rediff the account, but when asked why Gattu wa…
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Categories Advertising

Iconic Ads: Eveready – Give Me Red

Posted on July 6, 2021October 25, 2022by Vejay Anand
In 1991, Eveready batteries, the market leader, were under severe threat in the emerging urban youth segment. Traditional products rely on D-sized large batteries, torches, and tr…
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Categories Advertising

Iconic Ad: Palmolive – Kapil Da Jawab Nahin

Posted on July 3, 2021July 3, 2021by Vejay Anand
In the late 70s, if you visited a cinema, chances are you would have seen Sunil Gavaskar driving the ball exquisitely in a Palmolive commercial, and with every drive, it was shown…
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Categories Advertising

Iconic Ads: Garden – You Fascinate Me

Posted on July 3, 2021July 24, 2022by Vejay Anand
The regular saree was boring for many women in the late 70s. Women were changing. While they wanted to wear sarees, the product was staid and boring. The stiff cotton material of …
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Categories Advertising

Iconic Ads: Toh Life Jingalala – Tata Sky

Posted on July 2, 2021July 2, 2021by Vejay Anand
Till around 2005, DTH was considered premium and exclusive. People had cable connections, which aired seventy to eighty channels and were happy with it. There were some satellite …
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