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Tag: Ambience

Categories Advertising

Iconic Ads: Suzuki Samurai – No Problem

Posted on July 12, 2021July 12, 2021by Vejay Anand
There was a period in the mid-90s, an aggressive TVS Suzuki had launched a new brand/ variant nearly every year. Among the launches were AX 100, Supra, Shogun etc. and the Samurai…
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Categories Advertising, Marketing

Iconic Ads: Tuff Shoes – In the Buff

Posted on July 6, 2021May 24, 2022by Vejay Anand
The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to liquidate them too. Also, a small brand that was trying to counter fo…
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Categories Advertising

Iconic Ads: Garden – You Fascinate Me

Posted on July 3, 2021July 24, 2022by Vejay Anand
The regular saree was boring for many women in the late 70s. Women were changing. While they wanted to wear sarees, the product was staid and boring. The stiff cotton material of …
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Categories Advertising

Iconic Ads: Vadilal – Making Desi Ice Cream Go Oomph!

Posted on July 2, 2021July 2, 2021by Vejay Anand
Vadilal began as a soda firm in 1907 and grew to become Gujarat's most popular ice cream brand in the 1970s. When they intended to expand to Mumbai in the 1980s, they ran into a p…
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Categories Advertising

Iconic Ads: Thums Up – Taste the Thunder

Posted on July 1, 2021July 1, 2021by Vejay Anand
Thums Up was at the crossroads again. The “Happy days are here again with Thums Up” followed by “Food, Friends and Thums Up” & "The Refreshing Cola" had done their part. …
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