When Growth Stalls, Change Your Customer— Not Your Product
What do Old Spice, Vespa, Gucci, Lego, Mountain Dew, Dettol, and others have in common?
Even the most well-known brands encounter challenges. Sales drop, competition gets fierc…
Tag: Target audience
Everybody has Goals and Aspirations
Everybody aspires for something.
A footballer wants to be the best
A spiritual guru aspires to spread his teachings among more followers
A poor man wants to move up in li…
Categories Advertising
Correct Target Audience – Do You Know Them?
Who Is Your Target Audience? And Why? Can You Describe Them?
If you don’t have specific answers to these questions, then you are in big trouble.
I am given inappropriately s…
Categories Marketing
Post Demographics – Classical segmentation is out
Classic demographics like age and gender are losing importance among marketers.
Some observations
Global connectivity is hastening the spread of information.&nbs…
Categories Marketing
Minimum Viable Audience = Extra Lucrative Audience = Best ROI
We have been advised as marketing professionals to reach out to the maximum number of people in our target audience at the lowest cost. So our goal is to reach out to many people …
Categories Marketing
Not Knowing Your Target Audience – The Fundamental Flaw
Who is your target audience? And why? Can you describe them?
If you don’t have specific answers to these questions, then you are in big trouble.
Time and again, I am g…