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- Customer Behaviour: Four Forces of ProgressUnderstanding customer behaviour is crucial. The Four Forces of Progress framework, part of the Jobs-to-be-Done (JTBD) theory, explains what motivates people to adopt or switch to a new product or service. These forces help businesses understand customer behaviour and make strategic choices to influence it. The Four Forces include two forces that drive change (Push …
Continue reading “Customer Behaviour: Four Forces of Progress” - Innovation: Success Starts From A Crude, Nearly Worthless Prototypethe key to long-term innovation is not a perfect debut but rather the will to develop a seed idea, no matter how rudimentary, into something priceless
- At Navratri, A Marketing Ploy Dictates What Ladies Wear!To boost the circulation of Maharashtra Times, a marketing activity was conducted to associate each day with a colour
- Non-Linear Competition: The Fear Of The UnknownIn a non-linear competitive landscape, two or more organizations that have never competed before become fierce competitors.
- Apple: Generating $1.2 billion with Zero SalesApple generated $1.2 billion in savings by essentially selling you nothing—and they did it by taking something away.