The New Rules of Consumer Behaviour: Shifts That Are Redefining How People Buy November 29, 2025 Consumer behavior is shifting worldwide. Explore five lasting trends shaping how people shop, trust brands, and make value decisions across India and global markets.
Anticipating the Next Consumer Shift: How Retailers Can Stay Relevant in a Volatile World November 16, 2025 Retail is shifting fast. Discover how Indian and global consumers are changing, and what retailers must do to stay relevant in a volatile marketplace
Why MTV Failed: The Rise and Fall of a Cultural Powerhouse November 5, 2025 MTV, once the voice of youth culture, lost its way through digital disruption, reality TV, and a failure to evolve in the streaming era.
The Rise of Pet Companionship in India: How Love, Loyalty, and Loneliness Are Reshaping Consumer Behaviour October 28, 2025 Pet companionship is transforming India’s consumer culture—bringing calm, connection, and compassion to a stressed, digital generation.
Trust by Design: How Airbnb Invited Strangers Home October 25, 2025 Unpack the hidden role of psychology and design in the trust economy. See the surprising aspects that built Airbnb.