Pepsi’s Yeh Dil Maange More
Categories Advertising
Iconic Ads: Pepsi – Hi, I Am Sanjana
1993, post-liberalization, cable television was taking off.
Entertainment had changed and there was more of it. The younger consumers were demanding and brand conscious.
Pep…
Selling the Dream Before the Product: Creating Hype and Winning Customers
What do Liquid Death, Ola Electric, Tesla, Dropbox, Nothing, and Apple have in common? In the business world, creating excitement before the product even exists can often lead to …
Harley-Davidson Needs a Jump-Start
Harley-Davidson just launched "RIDE" - a new global brand platform. There's a 60-second TV ad, Willie Nelson's On the Road Again in the background, real riders on re…
Categories Advertising
Iconic Ads: Happydent – The Photographers Flash Bulb
Perfetti Van Melle was launching Happydent White in 2005.
The international team was clear - Tweak the extremely successful international campaign to Indian tastes. A girl and …