Pepsi’s Yeh Dil Maange More
Burger King’s Whopper Detour
There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …
Categories Advertising
Iconic Ads: Pepsi – Yehi Hai Right Choice Baby A-Ha!
It was the early 90s when liberalization had started. The attitude of the youth had changed from planning for the future to living for now. They did not want to go the conventiona…
Categories Advertising
Iconic Ads: Center Shock – Hila Ke Rakh De
One day Ashok Dhingra and Sameer Suneja went to meet Piyush Pandey with a new candy. They said they had a great product, and Ogilvy needed to make a great advertisement.
Piyush…
Iconic Ads: The Economist
David Abbott had his reservations when he was asked to pitch for The Economist business.
Media owners were notoriously tough to deal with, with their strict schedules and inter…