Pepsi’s Yeh Dil Maange More
Great Campaigns: Lux, Cancer & The Soap With A Lump
According to the Cancer India Statistics report, breast cancer poses a significant health challenge in India, with a new diagnosis every four minutes among women. It is the most p…
Categories Advertising
Iconic Ads: Femina – Woman of Substance
From the mid-1980s, Femina carried a large number of articles on social issues and how women were working to improve them through their charity work.
Something like Cosmopolita…
Great Campaigns: Heinz – Ketchup Fraud
Despite being nearly 120 years old, Heinz has managed to maintain its relevance. This is how you maintain your brand's relevance and avoid it becoming a throwback. This way, you c…
Categories Advertising
Iconic Ads: Pepsi – Nothing Official About It
The 1996 Cricket World Cup was a proxy to celebrate the liberalized India - a battleground for the cola MNCs that had come in. A lot was at stake.
Pepsi had lost its bid …