Pepsi’s Yeh Dil Maange More
Branded Content – Ikea: Trapped in the 90s – Reality Show
Ikea produced a reality programme called Trapped in the 90s to commemorate its 25th anniversary in Spain. The show included six individuals who were forced to live in a house that…
Iconic Ads: Tuff Shoes – In the Buff
The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to liquidate them too. Also, a small brand that was trying to counter fo…
The Endowment Effect: Why We Overvalue What We Own
The endowment effect is a psychological phenomenon where people assign a higher value to things they own compared to similar items they do not own. This bias occurs because owners…
Categories Advertising
Iconic Ads: VIP – Kal Bhi, Aaj Bhi
In the early 90s, VIP Luggage needed to entrench itself with the rising middle class.
HTA (JWT) decided to focus on the Indian institution of the family. Like the family is fo…