Miss Clairol – Does She..or Doesn’t She?
Categories Advertising
Old Spice: Repositioning Old to the Young
William Lightfoot Schiltz established Old Spice in 1934, and since then, the brand has left an indelible mark on customers. Interestingly, they debuted with women's products&…
Kerala Tourism – Cohesive Marketing Strategy
Legend has it that Godavarma Raja, the Prince Consort of Travancore, took the initial steps towards promoting Kerala as a tourist destination. To promote the Travancore Kingdom's …
Unforgotten Brands: Mountain Dew
While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…
Categories Advertising
Iconic Ads: Surf Excel- Daag Acche Hain
Surf had been through huge successful campaigns like Lalitaji & Dhoondte Rah Jaoge. In 2004, the brands' growth had stagnated. There was competition from various flanks.
At…