Miss Clairol – Does She..or Doesn’t She?
Iconic Ads: Have A Break, Have a Kit Kat
Due to wartime food shortages, Rowntree's of York was compelled to change the recipe of its Chocolate Crisp bar in 1941. Afraid of upsetting a devoted following (the product was i…
Categories Advertising
Iconic Ads: Airtel – Express Yourself
Different circles of Airtel had been running their communication based on local requirements. This meant there was no common thought between all communication across the country e…
Categories Advertising
Iconic Ads: Tobu – Aao Chale Hum, Lekar Apni
In the 1970s & 1980s, tricycles for children were manufactured by small enterprises. Given the small size of the business, these enterprises sold them without tax. They floode…
Categories Advertising
Iconic Ads: Polio Eradication – Do Boond
In 2002, there was a massive Polio outbreak in North India. UP and Bihar comprised 95% of the cases. There was huge resistance to the polio vaccination.
The Ministry of Health …