Miss Clairol – Does She..or Doesn’t She?
Great Activations: Pedigree “Adoptable”
Pedigree’s “Adoptable” campaign, winner of the Cannes Lions 2024 Outdoor Grand Prix, is a groundbreaking initiative that transforms every Pedigree ad into an adoption opportunity …
Iconic Ads: Limca – Thirst Choice
In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand.
The Chauha…
Categories Advertising
Soap Wars – Surf, Nirma & Wheel
There was a time when fast-moving consumer goods (FMCG) businesses ruled the marketing landscape and HLL (Unilever) was the unchallenged ruler. Then, seemingly out of nowhere, Nir…
The “Best Burger” and the “Best Fries” in an imPOSSIBLE menu!
Incredibly, this menu has both the "best burger" and the "best fries"!
On the same menu as the "best fries" is the "best burger"?Inconceivable, but not THAT improbable!
In 2…