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Tag: volvo

Categories Advertising, Marketing

The Responsibility Play: Why Anthropic’s “Hard Questions” Belongs to a Very Old Branding Tradition

Posted on July 12, 2026July 12, 2026by Vejay Anand
Anthropic's new film, "Hard Questions," extends its "Keep Thinking" platform. Instead of celebrating what AI can do, the film asks people to question what AI should be allowed …
Continue reading "The Responsibility Play: Why Anthropic’s “Hard Questions” Belongs to a Very Old Branding Tradition"
Categories Advertising, Marketing

Volvo – Greatest Interception Ever

Posted on November 24, 2022November 24, 2022by Vejay Anand
The goal was to revive interest in the often low-key and overlooked Volvo brand. In 2015, Volvo was hoping to take advantage of the fact that advertisers pay $4.5 million for 3…
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Categories Advertising, Marketing

Iconic Ads: Volvo Trucks – Epic Split

Posted on July 5, 2022July 11, 2022by Vejay Anand
Volvo epic split
Up until 2011, Volvo Trucks' launch marketing followed a more conventional strategy—public relations, social media, YouTube videos, and printed promotional materials were all meth…
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