The Hindu wanted to reach out to the youth. It wanted to show that it was a vibrant and aggressive newspaper.
The idea was to engage, create a conversation with topics that aff…
The advertising of Titan Watches can never be complete without the signature tune. It was the idea of Suresh Mullick – NCD of Ogilvy in 1984, to choose Mozart’s 25th Symphony, and…
In the 2000s, SBI Life Insurance researched 25 – 45-year-olds. Interestingly, the group between 25 and 35 years did not consider pension as an investment option since they thought…
In the early 2000s, Pidilite had been selling an epoxy compound adhesive under the brand ‘M-Seal’, as a B2B product. It was used by professionals like plumbers, mechanics, masons …
One day Ashok Dhingra and Sameer Suneja went to meet Piyush Pandey with a new candy. They said they had a great product, and Ogilvy needed to make a great advertisement.
Piyush…
Rampur Distillery had renamed itself Radico Khaitan.
Radico's advertising agency was Nexus Equity and they had commissioned Prasoon Pandey to do a script for Contessa Rum
A…
Another brand from the Pidilite umbrella, Fevi Kwik, needed help from Ogilvy. The brief was very simple, Fevi Kwik sticks surfaces together almost immediately. This was to appeal …
Fevicol advertising is, as people would say, ‘Hatke’! It has moved beyond the physical adhesiveness between surfaces to a more metaphorical one. The 'Fevicol Ka Jod' is just not p…
This was Prasoon Pandey's first commercial for Fevicol and the first famous one too. While being briefed for this film, he was shown advertisements for paints and the painter was …
From a consumer’s perspective, the refrigerator which cools the best is the best. A key part for good cooling is the compressor used, & Kelvinator's compressors were, arguably…
Indians and their homes are exposed to extreme climates – sunny, rains, cold etc. Likewise, the exterior paints on the walls are exposed to the same harsh weather conditions.
…
In 2003, HLL decided to revive their 30-year-old gel toothpaste brand Close-Up. Close-Up had little attention and sales were stagnating.
This was also the time when advertising…
In the 1990s, youth between 16 – 18 years could drive a gearless two-wheeler with a license.
To capitalize on this a scooterette (a hybrid of a scooter and a moped), Bajaj Sunn…
The mid-90s were the early days for mobile telephony in India. Everybody who was somebody was trying to get a piece of the pie. Ericsson was one of them, and Nexus Equity was thei…
