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Tag: Prabuddha Dasgupta

Categories Advertising, Marketing

Iconic Ads: Tuff Shoes – In the Buff

Posted on July 6, 2021May 24, 2022by Vejay Anand
The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to liquidate them too. Also, a small brand that was trying to counter fo…
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Categories Advertising

Iconic Ads: Kamasutra – The Pleasure of Making Love

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 1991, a Korean company wanted to manufacture condoms in India, partnering with Raymond. Gautam Singhania approached Alyque Padamsee at Lintas. He was impressed with the work th…
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Categories Advertising, Marketing

Iconic Ads: Raymond – The Complete Man

Posted on July 4, 2021July 1, 2022by Vejay Anand
raymond logo
Raymond’s was the most prestigious and largest account for a small and successful agency called Nexus Equity. In 1995, Nexus Equity came to know that Raymond’s (during that per…
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Categories Advertising

Iconic Ads: 99% Fun 1% Land – Mauritius Tourism

Posted on July 1, 2021July 1, 2021by Vejay Anand
In the early 90s, Mauritius was looking to give a boost to tourism. India was one of their key target markets. They wanted to show that Mauritius had more to offer than just beach…
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