Tag: Prabuddha Dasgupta

The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to liquidate them too. Also, a small brand that was trying to counter fo…

In 1991, a Korean company wanted to manufacture condoms in India, partnering with Raymond. Gautam Singhania approached Alyque Padamsee at Lintas. He was impressed with the work th…

Raymond’s was the most prestigious and largest account for a small and successful agency called Nexus Equity. In 1995, Nexus Equity came to know that Raymond’s (during that per…

In the early 90s, Mauritius was looking to give a boost to tourism. India was one of their key target markets. They wanted to show that Mauritius had more to offer than just beach…