When people think of cocktail bitters, they automatically think of Angostura.
Although Angostura is a household name, the brand itself retains an air of mystery. To begin, the …
One of the most intriguing package redesigns is the 2009 makeover failure of Tropicana.
Background
Tropicana used to be owned by PepsiCo, and the company decided to change i…
Cigarette companies in India were rigid and conservative, and they thought they knew it (all) --the pack must be like this, the crest must be like that, and so on.
Vazir …
