Repositioning Brands Through Packaging
When a brand wants to reposition itself in the market, it may do so by making deliberate changes to the packaging's look and function to reflect its new image, target demographic,…
Tag: packaging
Categories Marketing
Angostura Bitters – And The Oversized Label
When people think of cocktail bitters, they automatically think of Angostura.
Although Angostura is a household name, the brand itself retains an air of mystery. To begin, the …
Categories Marketing
Tropicana’s Packaging Redesign – A $50 Million Failure
One of the most intriguing package redesigns is the 2009 makeover failure of Tropicana.
Background
Tropicana used to be owned by PepsiCo, and the company decided to change i…
Categories Advertising
Iconic Ads: Charms – Spirit of Freedom
Cigarette companies in India were rigid and conservative, and they thought they knew it (all) --the pack must be like this, the crest must be like that, and so on.
Vazir …