Why Great Products Alone Don’t Sell – And What Does
The Truth No One Tells You About E-commerce Conversion
When I launched my first online store, I obsessed over product quality. Better materials. Smarter design. Competitive pri…
Tag: marketing
Why Great Stories Stick — And What Brands Can Learn from the Movies
We all love a good movie. But have you ever asked yourself why?
It's not just the visuals, the actors, or even the music.
We love movies because they tell a story.
A stor…
When “Negative” Brand Names Work in Your Favour
Most brands opt for safety by relying on familiar words, soft aesthetics, and positive associations. However, occasionally, brands that defy convention become the most memorable. …
Why the Best Brands Feel Like Relationships, Not Just Products- Spread Love
Why Some Brands Are More Than Just a Transaction
As marketers, we don't just want our customers to buy—we want them to believe. We want them to return, repeatedly, not just for…
Categories Marketing
Synesthetic Marketing: The Art of Engaging All Five Senses in Branding
How can a brand truly stand out in a world flooded with digital noise and visual saturation? The answer may be in what your audience hears, smells, touches, and tastes, not just w…
Turning Problems into Profits – How Brands Did It
Amazon. Zomato. Starbucks. Taj Hotels. Nike. American Airlines.
They all faced significant problems.
But instead of running, they used the problems to grow.
Let’s break i…
Winning in the Attention Economy: Tactics Break Through the Noise
In today's digital age, attention has become the most valuable currency. With endless content vying for people's focus, capturing and retaining attention is a formidable challenge…
Categories Marketing
The Power of Value Anchoring: How Brands Use Contrasts to Win Customers
Imagine walking into a store and seeing a $21,000 bottle of scotch just 90 feet away from a $1.50 hotdog. It sounds odd. Yet, it's a brilliant strategy that successful brands use …
How Indian Gen Z is Transforming Shopping – And What It Means for the Next Generation
India’s Gen Z aren’t just changing shopping habits—they’re rewriting the rules of brand engagement. Unlike previous generations who relied on TV commercials, newspaper ads, and wo…
From Boring to Billion-Dollar Brands: The Power of Bold Marketing
Some of the world's biggest brands don't sell unique products—they sell unique stories. Whether energy drinks, soap, or cereal, the best companies transform ordinary products into…
Categories Business
Turning Others’ Problems into Profits—The Billion-Dollar Opportunity
What if you could take someone else’s problem, flip it, and make billions? That’s precisely what some of the world’s biggest brands have done. They turn excess inventory, unwanted…
Categories Marketing
Turning ₹10 of Product into ₹700: Upselling Lessons
Upselling isn't just a Disney trick. Indian businesses have long excelled at turning low-cost products into high-value experiences, leveraging psychological triggers and consumer …
Make a Great Product—And An Even Better Reason To Buy It
Quality, performance, and innovation are the hallmarks of a great product. But in a crowded market, people don't just buy based on features—they buy based on emotions, needs, and …
Shaping Perceptions: Unlocking Brand Success with the Power of Suggestion
The power of suggestion is a subtle yet highly effective tool in brand building. As the article highlights, consumers are more susceptible to buying suggestions than they might re…