Tag: marketing

Most brands opt for safety by relying on familiar words, soft aesthetics, and positive associations. However, occasionally, brands that defy convention become the most memorable. …

Why Some Brands Are More Than Just a Transaction As marketers, we don't just want our customers to buy—we want them to believe. We want them to return, repeatedly, not just for…

How can a brand truly stand out in a world flooded with digital noise and visual saturation? The answer may be in what your audience hears, smells, touches, and tastes, not just w…

Amazon. Zomato. Starbucks. Taj Hotels. Nike. American Airlines. They all faced significant problems. But instead of running, they used the problems to grow. Let’s break i…

In today's digital age, attention has become the most valuable currency. With endless content vying for people's focus, capturing and retaining attention is a formidable challenge…

Imagine walking into a store and seeing a $21,000 bottle of scotch just 90 feet away from a $1.50 hotdog. It sounds odd. Yet, it's a brilliant strategy that successful brands use …

India’s Gen Z aren’t just changing shopping habits—they’re rewriting the rules of brand engagement. Unlike previous generations who relied on TV commercials, newspaper ads, and wo…

Some of the world's biggest brands don't sell unique products—they sell unique stories. Whether energy drinks, soap, or cereal, the best companies transform ordinary products into…

What if you could take someone else’s problem, flip it, and make billions? That’s precisely what some of the world’s biggest brands have done. They turn excess inventory, unwanted…

Upselling isn't just a Disney trick. Indian businesses have long excelled at turning low-cost products into high-value experiences, leveraging psychological triggers and consumer …

Quality, performance, and innovation are the hallmarks of a great product. But in a crowded market, people don't just buy based on features—they buy based on emotions, needs, and …

The power of suggestion is a subtle yet highly effective tool in brand building. As the article highlights, consumers are more susceptible to buying suggestions than they might re…

Platforms such as Shopify, which houses more than 5.6 million retailers worldwide, contribute to the booming digital economy. While these figures are astounding, they mask a distu…

In the 1980s, American Express offered an exclusive card to its top-tier clients, numbering only about 1,000 globally. This ultra-premium card was discontinued in 1987, but its le…