In today's digital age, attention has become the most valuable currency. With endless content vying for people's focus, capturing and retaining attention is a formidable challenge…
Imagine walking into a store and seeing a $21,000 bottle of scotch just 90 feet away from a $1.50 hotdog. It sounds odd. Yet, it's a brilliant strategy that successful brands use …
India’s Gen Z aren’t just changing shopping habits—they’re rewriting the rules of brand engagement. Unlike previous generations who relied on TV commercials, newspaper ads, and wo…
Some of the world's biggest brands don't sell unique products—they sell unique stories. Whether energy drinks, soap, or cereal, the best companies transform ordinary products into…
What if you could take someone else’s problem, flip it, and make billions? That’s precisely what some of the world’s biggest brands have done. They turn excess inventory, unwanted…
Upselling isn't just a Disney trick. Indian businesses have long excelled at turning low-cost products into high-value experiences, leveraging psychological triggers and consumer …
Quality, performance, and innovation are the hallmarks of a great product. But in a crowded market, people don't just buy based on features—they buy based on emotions, needs, and …
The power of suggestion is a subtle yet highly effective tool in brand building. As the article highlights, consumers are more susceptible to buying suggestions than they might re…
Platforms such as Shopify, which houses more than 5.6 million retailers worldwide, contribute to the booming digital economy. While these figures are astounding, they mask a distu…
In the 1980s, American Express offered an exclusive card to its top-tier clients, numbering only about 1,000 globally. This ultra-premium card was discontinued in 1987, but its le…
As consumer markets evolve, the once-bright shine of many brands is starting to fade, leaving behind a blur of indistinguishable offerings.
Whether it's beverages, technology, …
Many brands, alongside Nike (which announced recently as a part of the reset), are shifting their focus from performance marketing to brand building as part of a strategic reset. …
Dr Pepper, the iconic soft drink known for its distinctive flavour, has achieved a remarkable milestone by overtaking Pepsi to become the second most popular carbonated soft drink…
The latest project from Beyoncé and Levi's, a remake of the iconic 1985 commercial "Launderette," premiered, and critics had varied reactions to the campaign's cues to the past.
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