The power of suggestion is a subtle yet highly effective tool in brand building. As the article highlights, consumers are more susceptible to buying suggestions than they might re…
Platforms such as Shopify, which houses more than 5.6 million retailers worldwide, contribute to the booming digital economy. While these figures are astounding, they mask a distu…
In the 1980s, American Express offered an exclusive card to its top-tier clients, numbering only about 1,000 globally. This ultra-premium card was discontinued in 1987, but its le…
As consumer markets evolve, the once-bright shine of many brands is starting to fade, leaving behind a blur of indistinguishable offerings.
Whether it's beverages, technology, …
Many brands, alongside Nike (which announced recently as a part of the reset), are shifting their focus from performance marketing to brand building as part of a strategic reset. …
Dr Pepper, the iconic soft drink known for its distinctive flavour, has achieved a remarkable milestone by overtaking Pepsi to become the second most popular carbonated soft drink…
The latest project from Beyoncé and Levi's, a remake of the iconic 1985 commercial "Launderette," premiered, and critics had varied reactions to the campaign's cues to the past.
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In the aftermath of the Jaguar rebranding, it is pertinent to relook at minimalism. (The 2020s Jaguar logo was appealing to me but I would still ask people to wait and watch befor…
By aligning a product's features and benefits with the needs, desires, and pain points of the target audience, the Value Proposition Canvas transforms customer insights into busin…
Companies use time to their advantage by carefully crafting their interactions with customers and capitalising on certain junctures in societal, economic, and cultural settings. T…
Each city has a few restaurant brands whose popularity doesn't seem to wane. Brands like Paragon in Kozhikode, Koshy's in Bangalore, Karim's in Delhi, Leopold in Mumbai, Flury's i…
Brand voice is a way a brand's personality, values, and tone are consistently communicated to its audience. It includes the distinct ways in which a brand conveys its messages, wh…
Time, legacy, nation of origin, workmanship, artificial, small series, illustrious clientele, etc. are all intangible aspects of uniqueness that the luxury strategy seeks to explo…
To improve the perceived value and potential sales of a brand or product, it is common practice to include well-known ingredient brands into the mix.
It is common practice…
