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Tag: lintas

Categories Advertising, Marketing

Hidden Nuggets: Fastrack – Hands – His & Her Story

Posted on November 14, 2021November 15, 2021by Vejay Anand
The fundamental problem of the watch category while creating a TV spot is the sheer size of it. It is small. Watches are in the lifestyle category, and usually led by design an…
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Categories Advertising, Marketing

Hidden Nuggets: Flipkart – Wish Chain

Posted on October 11, 2021October 19, 2021by Vejay Anand
Flipkart just updated the look of their company. It intended to convey that it has a diverse group of customers, spanning age groups, genders, and locations. While they had bee…
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Categories Advertising, Marketing

Iconic Ads: Fastrack Bags – Move On (Virat and Genelia)

Posted on September 25, 2021by Vejay Anand
Around 2010, after having established itself as a popular brand among the youth with its range of watches and eyewear, Fastrack has ventured further into the accessories space, la…
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Categories Advertising, Marketing

Iconic Ads: Fastrack: Come Out of the Closet

Posted on September 25, 2021September 27, 2021by Vejay Anand
Fastrack was creating more than just a buzz through its advertising. They were not preachy but spoke in a language which the youth spoke. Their communication was candid and straig…
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Categories Advertising, Marketing

Hidden Nuggets: Fastrack Eyegear – Bikers Don’t Cry

Posted on September 19, 2021September 23, 2021by Vejay Anand
Around 2005, John Abraham had come on board as the brand ambassador for Fastrack Sunglasses. The penetration of sunglasses in India was abysmally low at some 17%. John Abraham …
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Categories Advertising, Marketing

Hidden Nuggets: Somany Tiles – Kuch Nahi Bigdega

Posted on August 6, 2021August 6, 2021by Vejay Anand
In 2010 Somany Tiles needed a breath of fresh air in their advertising. Somany wasn’t present on TV for a while and they wanted to come back but not with the same boring advert…
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Categories Advertising

Iconic Ads: Kissan Jam – Jam Jam Jammy

Posted on July 13, 2021July 13, 2021by Vejay Anand
Unilever had a small presence in the food space in the early 90s until they bought Kissan from UB in the mid-90s. The ready to eat packaged food market was just taking off and was…
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Categories Advertising

Iconic Ads: Pepsodent – Dishoom, Dishoom

Posted on July 13, 2021July 13, 2021by Vejay Anand
In 93, Unilever launched Pepsodent to challenge Colgate. They used Pepsodent to target children hoping to capitalize on pester power and to get a customer at a very early age. …
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Categories Advertising

Iconic Ads: Greenply – Janam Janam Ka Saati

Posted on July 13, 2021July 13, 2021by Vejay Anand
In the 2000s, plywood was a boring low involvement category. It had become a commodity and most customers went by what their carpenter or store owner recommended. There were some …
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Categories Advertising

Iconic Ads: Captain Cook Salt – Extra Free Flow

Posted on July 12, 2021by Vejay Anand
In the 80s/90s, DCW Ltd launched the salt brand in a bid to enter the FMCG space. The name Captain Cook was based on cues for cooking and also to bring some mystique. Capt Cook…
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Categories Advertising

Iconic Ads: Bajaj Caliber – Hoodibaba

Posted on July 12, 2021July 12, 2021by Vejay Anand
Bajaj Auto launched the Caliber in 1998. The four-stroke motorcycle was launched in the emerging but rapidly growing executive segment. It was positioned as a resolute bike for th…
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Categories Advertising

Iconic Ads: Camlin Permanent Markers – Vermillion Bindi

Posted on July 12, 2021July 12, 2021by Vejay Anand
In the mid-2000s, Camlin had launched Permanent Markers. A product that was low involvement and unexciting. Such products need impactful advertising which builds salience and top …
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Categories Advertising

Iconic Ads: VIP Luggage – Bye, Bye

Posted on July 12, 2021July 12, 2021by Vejay Anand
VIPs “ Kal Bhi, Aaj Bhi” ads struck a deep chord with the target of 35 – 40 years age group and appealed to the middle-class. VIP now wanted to upgrade its imagery with the shi…
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Categories Advertising

Iconic Ads: PSI AIDS Prevention – Balbir Pasha

Posted on July 12, 2021by Vejay Anand
In the early 2000s, sex was shown as bees buzzing, legs and famously intertwined flowers. And India also had documented 0.27 million cases of AIDS. This was attributed to ignoranc…
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