Tag: kailash surendranath

Campa Cola was developed in 1977 by the Pure Drinks Group. When Coca-Cola first arrived in India in 1949, it was launched by Pure Drinks Group, which became the country's exclusiv…

In 1990, Nirma launched a soap in the toilet soap segment. It was a beauty soap targeted at those customers who purchased Lux at a price lesser than it, with its value for money p…

The short film was officially titled "Spread the Light of Freedom" – the first of the trilogy of patriotic films released by Doordarshan. Doordarshan planned to spread the mess…

In the late 1980s, Bonnisan had entered the Indian market for the treatment of mild gas and tummy troubles in babies. All doctors believed that Woodward's Gripe Water should be st…

The Project In the early 70s, a team of managers at Levers, worked on a project to create a 'freshness' soap in the premium price segment. They tried a blue soap. A brainstormi…

Circa 1976. Britannia Glucose-D was a biscuit targeted at children. Parle G was the go-to brand then and when customers asked for glucose biscuits, Parle G was the preferred choic…