Tag: everest

The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script https://portfolio.mentza.com/portfolio/vejayanand/circles/1…

In the 1970s & 1980s, tricycles for children were manufactured by small enterprises. Given the small size of the business, these enterprises sold them without tax. They floode…

To a large extent, the confectionery market, especially at the lower end, is price driven and does not depend on types. For a rupee or two, the person (usually a kid), would like …

Parle Gluco was launched in 1939. Other competitors in the industry began to develop their own glucose cookies in 1960. Parle Products began to feel the heat. Britannia's …

Feb 2001 - Digen Verma was everywhere, in theatres, bus stops, colleges, malls etc. But who was he? India wanted to know. It lasted a fortnight. This teaser campaign was create…

Bagpiper Whisky was launched by Herbertsons in 1976. Bagpiper entered the market intending to build a brand, rather than being simply one more whisky. Even now, the brand is defin…

Ashok Kumar and Shammi Kapoor appeared in a commercial for Everest Advertising in the 1980s. They talked about welcoming the baaraat/ guests with Pan Parag. It's surprising to …