Most brands work hard to meet customer expectations. They deliver quality products, reliable service, and consistent experiences. While these are essential, they are…
Most companies celebrate new customers.
Sales teams are rewarded for bringing them in. Marketing campaigns are judged by how many they attract. Investors often view customer ac…
Most brands think they have a loyalty programme. What they actually have is a discount engine with a fancy name.
Points for purchases. One-off coupons. Maybe a bi…
Let's get one thing straight: Most e-commerce brands don't have a customer problem.
They have a discount problem disguised as a marketing strategy.
In the chase for conversi…
