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Tag: coca cola

Categories Business, Marketing

Fizz to Fortune: How Coca-Cola Conquered the World with Innovation and Bold Moves

Posted on December 30, 2024by Vejay Anand
The problem? Soda fountains were limited to physical locations, and scaling the business through that model alone would be painstakingly slow. Coca-Cola needed a revolutionary ide…
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Categories Advertising, Marketing

Iconic Ads: Coca Cola – Mean Joe Greene

Posted on December 7, 2023by Vejay Anand
mean joe green
As Pepsi promoted itself as the preferred soft drink of young people and launched an advertising campaign centred on a blind taste test, Coca-Cola's once-vast market dominance beg…
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Categories Advertising, Marketing

Iconic Ad/ Campaign: Coca Cola – Share a Coke

Posted on November 21, 2021November 21, 2021by Vejay Anand
Lucie Austin, then the director of marketing for Coca-Cola South Pacific, received a 151-word creative brief in 2011 that gave marketing carte blanche to come up with an innovativ…
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Categories Advertising, Marketing

Iconic Ads: Coca Cola – The Pause That Refreshes

Posted on September 2, 2021May 24, 2022by Vejay Anand
America's economy was on the verge of collapse in the late 1920s. Coca Cola's President Robert Woodruff was seeking a way to differentiate Coke from rival soft drinks and make it …
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Categories Advertising, Marketing

Iconic Ads: Coca Cola – I’d Like to Buy the World a Coke

Posted on August 13, 2021August 13, 2021by Vejay Anand
On January 18, 1971, Bill Backer, McCann Erickson’s creative director on the Coca-Cola account, was flying to London to meet Billy Davis, the Coca-Cola account's music director, t…
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Categories Advertising

Iconic Ads: Panch Matlab Chota Coke

Posted on July 10, 2021July 10, 2021by Vejay Anand
In the initiative to get a larger share of the market and increase consumption, Coca Cola launched a 100 ml bottle at Rs 5 called Chota Coke. Affordability was an important criter…
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