Iconic Ad/ Campaign: Coca Cola – Share a Coke
Lucie Austin, then the director of marketing for Coca-Cola South Pacific, received a 151-word creative brief in 2011 that gave marketing carte blanche to come up with an innovativ…
Tag: coca cola
Iconic Ads: Coca Cola – The Pause That Refreshes
America's economy was on the verge of collapse in the late 1920s. Coca Cola's President Robert Woodruff was seeking a way to differentiate Coke from rival soft drinks and make it …
Iconic Ads: Coca Cola – I’d Like to Buy the World a Coke
On January 18, 1971, Bill Backer, McCann Erickson’s creative director on the Coca-Cola account, was flying to London to meet Billy Davis, the Coca-Cola account's music director, t…
Categories Advertising
Iconic Ads: Panch Matlab Chota Coke
In the initiative to get a larger share of the market and increase consumption, Coca Cola launched a 100 ml bottle at Rs 5 called Chota Coke. Affordability was an important criter…