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Tag: brand

Categories Marketing

The Importance of Brand Consistency

Posted on December 15, 2022by Vejay Anand
the-importance-of-brand-consistency.jpg
When you travel with Singapore Airlines, you feel that many aspects communicated through various media are extended to the aircraft - the Singapore Girl, the high price levels, t…
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Categories Marketing

De – Positioning with Positioning

Posted on December 9, 2022December 9, 2022by Vejay Anand
siri-vs--google-assistant-vs--alexa-1608004745
Brand positioning is the "science and art of creating and deploying messages that create perceptions in the minds of your target markets." This is based on the idea that your mark…
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Categories Marketing

Avoiding Brand Commoditization

Posted on November 14, 2022November 14, 2022by Vejay Anand
brand Commoditization - chocolate
As much as the advent of the digital era has improved business on a global scale, it has not been without cost. With so many options and resources available online, buyers often c…
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Categories Marketing

The Yin & Yang Within Brands – Contradictions

Posted on November 4, 2022November 4, 2022by Vejay Anand
ying yang brands
It's an odd psychological irony that although we try our hardest to avoid internal contradictions, we're fascinated by the seeming contradictions we see in others. The human exper…
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Categories Marketing

Brand Negatives to Brand Positives

Posted on September 24, 2022September 24, 2022by Vejay Anand
Volkswagen think small
Volkswagen introduced the Beetle to the American market in the 1950s. The general public in the United States strongly preferred flashy, high-powered vehicles. And here was an aut…
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Categories Business, Marketing

The Collaborative- 3-Box Model – Framework for Building Global, Local And Personal Brands

Posted on July 8, 2022July 8, 2022by Vejay Anand
kit kat in Japan
This is a confusing world. Customers talk about having a global outlook. There is a strong sense of being localised in tastes and, along with it, asserting a need to be personalis…
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Categories Business, Marketing

Brand Communities – Getting Started

Posted on December 7, 2021January 18, 2022by Vejay Anand
If you work in marketing, you've probably heard about the terms 'brand community' from your bosses. You may have a rudimentary understanding of how to get started, such as by …
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Categories Advertising, Marketing

Narcissism & You! You define your brands!

Posted on June 28, 2021June 28, 2021by Vejay Anand
I prefer Bacardi to Old Monk; I like Absolut to Grey Goose; I like Puma to Reebok; The list goes on Putting the products aside, there are reasons why I prefer the brands mentio…
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