Tag: brand identity

In 1915, Root Glass Company designed a Coca-Cola bottle meant to be recognised in the dark and identifiable even in shards. The brief was unusual: make a shape that survives break…

(Hint: "Minimal vibes" aren't a strategy.) Would Anyone Recognise Your Brand Without a Logo? Open ten DTC websites and you'll see the same template: Muted pastels Saf…

Brand image and brand identity—I realised that most people do not have a firm grasp of these concepts. Frequently, I have discovered that businesses turn to agencies for assistanc…