Tag: abhinay deo

Flipkart just updated the look of their company. It intended to convey that it has a diverse group of customers, spanning age groups, genders, and locations. While they had bee…

It was 1996. The Cricket World was jointly hosted by India, Pakistan & Sri Lanka. Internet was frighteningly slow and people were still trying to figure out what it can do.…

For many years The Times of India had used subtle humour to connect with the Indian audience. For the first time in the 2000s, there was a break. The primary objective was to s…

In the mid-2000s, Camlin had launched Permanent Markers. A product that was low involvement and unexciting. Such products need impactful advertising which builds salience and top …

Nike was running a global campaign for football called Joga Bonito, which means a beautiful game in Portuguese. Football had the imagery of being a rough game and a contact sport.…

Surf had been through huge successful campaigns like Lalitaji & Dhoondte Rah Jaoge. In 2004, the brands' growth had stagnated. There was competition from various flanks. At…

Feb 2001 - Digen Verma was everywhere, in theatres, bus stops, colleges, malls etc. But who was he? India wanted to know. It lasted a fortnight. This teaser campaign was create…

In the early 2000s, Tata Safari sales had hit a trough. They were to launch a new variant Dicor. The brief went to Ogilvy - Dicor was power (people felt that Safari was underpo…