Partners are in, Vendors are passe
I was helping an organization to finalize an ad agency for a new product. The attitude of the CXO was of – ‘there are so many agencies I can get any one of them.
The same…
Are Most of Your Friends on Social Media Fake?
Technology has forced us to interact 24 hours. We would like to be connected virtually as we'd prefer to stay in touch, continue with our multiple friends on FB, Twitter, Instagra…
Categories Marketing
Google, Uber and the Act of Verbifying
We Zoom or Facetime but not Google Meet. We Whatsapp each other but not FB Messenger. We Google for information rather than search. We Xerox copies of documents rather than photoc…
Categories Advertising
The Misnomer called Internet Privacy
Privacy on the internet is an extremely hazy subject. Hazy because it has become complicated, crazy agendas, conflicting interests, etc.
Web sites want to know all about …
Categories General
Birds Better Than Super Computers ?
Christopher Heckscher predicted that the 2018 Atlantic Ocean hurricane season would be strong, with accumulated cyclone energy (ACE) —between 70 and 150. The source of his data - …
Categories Marketing
Humans Make Logical Decisions…Emotionally!!!
Most people think that humans make logical decisions. The reality is that our rational brain has little effect on our decision-making.
Even when we think we are being rational,…
Categories Marketing
Post Demographics – Classical segmentation is out
Classic demographics like age and gender are losing importance among marketers.
Some observations
Global connectivity is hastening the spread of information.&nbs…
Narcissism & You! You define your brands!
I prefer Bacardi to Old Monk; I like Absolut to Grey Goose; I like Puma to Reebok; The list goes on
Putting the products aside, there are reasons why I prefer the brands mentio…
Categories General
Attitude Beats Aptitude…Hands Down!
In a study, by the noted author Mark Murphy a few years back, out of 20000 new hires. 46% of them failed within 18 months. But even more surprising, was that when new hires failed…
Categories General
Being Busy Always is Bullshit….it is a Lie!
Busy is probably the easiest excuse for not working, not prioritizing, not understanding, and a host of other reasons! Being busy is frantic shifting from one task to another, wit…
Importance of Time and Deadlines
Everything takes time & if you wait until the last minute or expect things to happen suddenly, it's being unreasonable. Having an understanding of the importance of time and k…
Categories Marketing
Minimum Viable Audience = Extra Lucrative Audience = Best ROI
We have been advised as marketing professionals to reach out to the maximum number of people in our target audience at the lowest cost. So our goal is to reach out to many people …
Categories Marketing
Not Knowing Your Target Audience – The Fundamental Flaw
Who is your target audience? And why? Can you describe them?
If you don’t have specific answers to these questions, then you are in big trouble.
Time and again, I am g…
Categories Business
Hearing, Listening and Cutting the Noise
Listen to the Voice. Ignore the Noise
You have been bombarded with information, different opinions from different sources.
I follow simple logic - what is relevant and trust…