Point of View

How a watchmaker transformed into one of India’s most trusted lifestyle brands — blending design, technology, and emotion to define modern Indian aspirations. Introduction: Fro…

In the mid-1950s, Procter & Gamble had a scientific breakthrough on its hands. Researchers at Indiana University, led by Dr Joseph Muhler and Dr William Nebergall, discovered …

The late 1970s were tough years for the United States Army. The Vietnam War had left deep scars, and with the draft abolished, the country was adjusting to a new kind of milita…

In the mid-1980s, Isuzu found itself in a tight spot. The Japanese automaker had entered the American passenger-car market with sound engineering and solid reliability—but in a co…

In the late 1980s, General Motors faced a daunting reality — Japanese automakers were dominating the compact car market with reliability, innovation, and value. GM needed a comeba…

It began, as all great legends do, with an absurdly simple idea. Two words, scribbled in the middle of the night by an ad man with a wry sense of humour: Bo Knows. The year …

1. The Myth of the Unreachable Generation Marketers across India are increasingly obsessed with decoding Gen Z — a generation that is vocal, hyperconnected, and reshaping how b…

There are few breakfast icons as beloved and enduring as Lucky Charms — the cereal that turned an ordinary morning bowl into a burst of colour, imagination, and “magically delicio…

A quiet revolution is underway in India’s pet food industry — one inspired by our own health journeys. As more Indians embrace holistic wellness, clean eating, and functional nutr…

Over the past few decades, the pet food industry has undergone a remarkable transformation—shaped by rising urbanisation, the humanisation of pets, and increasing awareness about …

Few advertising icons have roared their way into popular memory quite like Tony the Tiger, the striped, booming-voiced mascot for Kellogg's Frosted Flakes. Born in the golden age …

In the golden age of advertising, when jingles ruled the airwaves and copywriters shaped culture, few taglines achieved the instant recognition and lasting impact of "Aren't you g…

An Iconic Advertising Campaign That Redefined Toilet Paper Marketing Brand Origins: Charmin Introduction (1928): The Hoberg Paper Company in Green Bay, Wisconsin, introduce…

Some advertising lines outlast brands themselves. Timex's "It takes a licking and keeps on ticking" is one such line — not just a slogan but a promise of resilience. It began in t…