Point of View

Rekha and Gold Spot Gold Spot had trysts with Rekha as an endorser, but it was known as a kids brand. It had kiddie collectables and other fun stuff which worked as good engage…

In the 1980s, DCM approached Ogilvy to create advertising for an old brand they had- Rath Vanaspati. It was up against the might of the market leader Dalda. Piyush Pandey was b…

Anil Kapoor (later CEO, Ulka), the marketing manager at Boots had a problem, Coldarin launched in the late 1970s was struggling. Coldarin was derived from Cold+Asprin and was f…

It is very interesting how the “Only Vimal” brand emerged. In a meeting between Dhirubhai Ambani, Frank Simoes and AG Krishnamurthy, Dhirubhai kept mentioning that in many aspects…

The British Lifebuoy came to India in 1895 (the 1st container with soaps landed in Bombay). And for a very long time, it ran with its old proposition ‘Washing away germs to keep y…

Core Values The Onida team and Advertising Avenues (Gautam Rakshit, Ashoke Roy, and Gopi Kukde) decided that upper-middle and upper-class Indians were primed for world-class pr…

In the early 1980s, it was drug regulation & then pharma ban, Vicks has been through a lot. In the late 1980s, Vicks was moved from Over Counter (OTC) product to a prescrip…

Glaxo first brought it to India in 1964. Doctors were the first to recommend Complan — an abbreviated form of ‘Complete Food Plan' — as a convalescence drink. However, in India…

Wipro launched a sandalwood–turmeric-based soap called Santoor in 1985 after evaluating several product concepts. Santoor was coined from the first three letters of both ‘san'dalw…

In 1989, Mudra was to present to Kerala Tourism. The branch head was Harshan & the creative director was Walter Mendez. Typically, small campaigns like this did not appeal to …

In 2002, an excited Piyush Pandey called KBS Anand, CEO & Amit Syngle – then CMO, Asian Paints for a meeting at the Ogilvy office. The Ogilvy & Asian Paints teams were try…

It would take 40 mins more for Michael Jordan’s table at Pasquale Jones to be ready. Dinner was with Lakers co-owner Jeanie Buss, Bucks co-owner Wes Edens & Celtics co-owners …

When Stephen Curry entered the NBA, he signed with Nike. His godfather, Greg Brink, worked for Nike. In Davidson college he wore Nikes. Curry's contract with Nike was up for re…

Micheal Jordan wanted Adidas But Adidas wasn't making an offer Jordan was disappointed Jordan didn't want Converse, but because of coach Smith, he wore them at University…