Iconic Ads: Honda – You Meet the Nicest People on a Honda
Most of the American public had an aversion to bikes and all things linked to riding after the 1947 "riot" in Hollister, California and the start of the Hells Angels motorcycle cl…
Iconic Ads: Honda – Power of Dreams- “Hands”
With the worldwide recession, the Japanese tsunami, and a tightening UK vehicle market, Honda UK had had a difficult few years. Furthermore, their marketing budget had been cut, b…
Iconic Ads: Honda – The Power of Dreams “Grrr”
Honda UK sought to advertise its newly announced i-CTDi diesel engines in the UK in 2004.
Rewind
The "Power of Dreams" campaign was launched in 2002. The concept was pitched…
Iconic Ads: Honda – The Power of Dreams “Cog”
The Past
In April 1964, Honda spent $300,000 to become the first foreign corporate sponsor of the Academy Awards. The Honda advertising campaign was a success, and it became on…
Why Spotify Got A Great Deal With Barcelona
Barcelona’s financial difficulties have been widely documented. Last year alone, the club lost almost $530 million, and they owe more than $1.5 billion. Lionel Messi left for PSG …
The Cup Is Mine – Why Starbucks Puts Customers’ Names on the Cups
Starbucks has been handing out cups with the customer's name on them for what seems like an eternity. It's a commonly held belief that Starbucks has personalised its customers' dr…
Categories General
The Bezos Regret Minimization Framework
Even before he created Amazon, Jeff Bezos was successful. After graduating from Princeton, Bezos worked at D E Shaw, where he earned a lot of money in the process.
As a result,…
Categories Marketing
Kitchen Music with Barilla – How Spotify Brought it Home
Barilla?
Italian pasta giant Barilla is an MNC with several food businesses around the globe. Even if you've never heard of Barilla, you've probably consumed their products nam…
The Good Storytelling Pointers
Good stories have masala/drama. Shocking or provocative content isn't always drama. It might be as simple as the reader not knowing what happened next – a small mystery.Good stori…
AntiFragile Brands – Growing in a VUCA world
Andy Grove famously said, “Bad companies are destroyed by a crisis. Good companies survive a crisis. Great companies are defined by a crisis”.
Marketing strategies will define …
A New Dog Is Topping A Top Dog – How Chewy Is Beating Amazon
Strange are the ways of branding in e-commerce in the US. The Amazon reminded you of the Brazilian rain forest the first time you heard about it. A newcomer to the online retail w…
The LEGO Movies – Great Examples of Branded Content
“This has been the best year ever for the Lego Group. If I could sing and dance, I should be singing and dancing because it is a fantastic number of results.” — Lego Chief Executi…
Hidden Nuggets: Nestle Cappuccino Eclairs – Sign of Growing Up
Confectionery is a smorgasbord of many different shapes, sizes, colours, and flavours. While it gives a lot of variety to the customers, it is confusing too, and they are all vyin…
Hidden Nuggets: Polo – What’s Your Hole Story?
The first decade of the 2000s saw big brand wars in the gum, mint and breath fresheners market. Everybody was doing funny ads selling fresh breath, flavour etc. Brand recall becam…