Point of View

Procter & Gamble intended to use a Super Bowl commercial to promote Old Spice Red Zone After Hour's body cleanser in 2010. P&G tasked Wieden + Kennedy with creating an …

This was the first freelance campaign that I ever worked on. My school friend, Sanjoy Chatterjee, had just returned from Parson’s School of Design, New York, where he had studied …

In the United Kingdom, authorities had banned Young & Rubicam's 1980s sexual innuendo-laden ad campaign for Smirnoff, it was time to move on to something else. Frank Lowe o…

The original campaign, directed by Bryan Buckley and Frank Todaro of Radical Media and led by ESPN director of advertising Allan Broce, debuted in 1995. It was created by the then…

What has hair colour to do with women's liberation? Lots, if you realize how L'Oreal's famous slogan was created. It came from an unexpected source: female frustration. The ide…

In the 1930s, Harland Sanders, the founder of KFC, maintained a service station in Corbin, Kentucky, serving hungry travellers. In 1935, his cooking had become well-known, and Gov…

Audi was to launch their first brand campaign in the UK in 1982. The brief was given to BBH (Bartle Bogle Hegarty). There was some advertising earlier, but nothing strategic or br…

Due to wartime food shortages, Rowntree's of York was compelled to change the recipe of its Chocolate Crisp bar in 1941. Afraid of upsetting a devoted following (the product was i…

Two members of Collett Dickenson Pearce (CDP)’s creative team, copywriter Terry Lovelock and art director Vernon Howe, were tasked with creating a new image for the Dutch beverage…

Fallon began working with Sony in 2002, and the strategy process began then. From ‘Go Create' to ‘You Make It A Sony,' there had already been a transformation. Now, a rethinkin…

It was 1993. Holmes, Knight, Ritchie/TBWA had hired Nigel Rose, formerly of Collett, Dickenson, Pearce and Partners, as a joint creative director. He arrived at an unfortunate tim…

In the 1970s, unemployment dominated the Conservative Party's campaigning not once, but twice. Expecting James Callaghan to call an early election in fall 1978, they plastered Bri…

David Abbott had his reservations when he was asked to pitch for The Economist business. Media owners were notoriously tough to deal with, with their strict schedules and inter…

During a strategy meeting in 2002, a predominantly lady agency-client team (Ogilvy and Unilever) tried to explain to their male colleagues why women dislike most beauty advertisin…