Point of View

Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…

Even while pet owners are spending more, they are becoming more concerned about what they put in and on their pets. Many pet owners are becoming more aware of what goes into t…

Humans are increasingly relying on our dogs to provide emotional support and friendship. If pet parents pay it forward in 2022, the pet industry might soar to new heights. 1. T…

Concerned about swearing excessively? Scientifically, You Don't Need to Be. Studies suggest that swearers are more honest and clever. A few well-chosen words can do wonders for…

Facebook's reputation has been tarnished as a result of the Cambridge Analytica data breach and the information made public by whistle-blower Frances Haugen. They have increased s…

Google, Meta (Facebook, Instagram) and Amazon are just a few of the technology platform companies that are dominating the businesses they operate in. The core of their business is…

People's willingness to go to great lengths to protect their pets has grown stronger in recent years. Pets are increasingly being viewed as members of the family by many pet owner…

Researchers at Salesforce investigated the use of URL shorteners as part of their study. They discovered that, although URL shorteners are more aesthetically pleasing, full-length…

A ten-year-old was enthralled by the ascent of France's famed Eiffel Tower. His desire to become an engineer was sparked by the building's design and the writings of French author…

Thomas James Barratt is referred to as "the Father of Modern Advertising" He had claimed that "any fool can make soap." ‘It takes a clever man to sell it.’   When it …

While media spending on advertising may be decreasing, the excitement that advertising can bring to a brand's positioning remains great & effective if done right. In 1983, …

It was a 60-second television ad that shook up American politics forever on September 7th, 1964. Counting the daisy petals was a 3-year-old girl in a plain frock who had plucked i…

This is perhaps the most renowned pointing finger in history. Over a hundred years after it was created, the image of the British war minister Lord Kitchener unsettlingly point…

The "I Love New York Logo"—consisting of an upper-case "I," a red heart symbol, and then the upper-case letters "N" and "Y," set in the rounded slab serif typeface The American Ty…