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Categories Advertising, Podcasts

Pan Parag

Posted on May 11, 2022May 19, 2022by Vejay Anand
podcast
The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script https://portfolio.mentza.com/portfolio/vejayanand/circles/1…
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Categories Advertising, Podcasts

Mile Sur Mera Tumhara

Posted on May 11, 2022May 19, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/13493 https://open.spotify.com/episode/698okZ29mP4iMrWGTfK1DA?si=VlbIPxnyQLK8b-vk0BUEZg Read the post at http…
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Categories Advertising, Marketing

Iconic Ads: Under Armour – I Will What I Want

Posted on May 8, 2022May 8, 2022by Vejay Anand
Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million. Due t…
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Categories General

Yeh Dil Maange More! Swalpa Adjust Madi! – Why We Mix Two Languages

Posted on May 6, 2022May 10, 2022by Vejay Anand
If you are in Bangalore, you cannot miss out on the ‘adjust’ bit. And the phrase from Pepsi is still used. What’s so special about it! The use of two languages in one sentence. …
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Categories Advertising

Iconic Ads: Chipotle – Back To The Start

Posted on May 3, 2022May 3, 2022by Vejay Anand
Consumers thought that all fast-food chains had the same issues - low-quality products and ingredients that were grown in poor conditions with bad practices Educating clients o…
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Categories Advertising, Marketing

Iconic Ads: Nike – Dream Crazy

Posted on May 1, 2022May 1, 2022by Vejay Anand
"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…
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Categories Advertising, Marketing

Iconic Ads: Bud Light – Dilly Dilly

Posted on April 29, 2022April 29, 2022by Vejay Anand
The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…
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Categories Advertising, Marketing

Iconic Ads/Statue: State Street – Fearless Girl

Posted on April 28, 2022April 28, 2022by Vejay Anand
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
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Categories General

Pilot Lessons – Aviate, Navigate, Communicate

Posted on April 26, 2022by Vejay Anand
The classic rhyming phrase is well-known to anyone who has ever flown. Piloting an aeroplane safely is about these three words When it comes to emergencies, this is the standar…
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Categories Advertising, Marketing

Iconic Ads: Always – #Likeagirl

Posted on April 24, 2022April 25, 2022by Vejay Anand
It all began in the summer of 2013 at Cannes. Unilever's social experiment with Dove had been a big success at the fest. Procter and Gamble had been thinking of taking the social …
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Categories General, Marketing

Customer Service is for Profits – not Costs

Posted on April 24, 2022April 24, 2022by Vejay Anand
Nordstorm, Chewy, Patagonia, and ZapposCustomer service is the one great trait they all have in common! Chewy doesn’t use an IVR (interactive voice response) system, and 9…
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Categories Business, General

Data Analytics in Player Transfers & Contracts

Posted on April 18, 2022April 18, 2022by Vejay Anand
Former Manchester United star Memphis Depay left the club in 2017 after only two seasons. Louis Van Gaal, had brought him to United from PSV Eindhoven. He couldn't meet the lofty …
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Categories Advertising, Marketing

Iconic Ads: Sony Bravia – Paint

Posted on April 17, 2022by Vejay Anand
Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…
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Categories Advertising, Marketing

Iconic Ads: Johnnie Walker – The Man Who Walked Around the World

Posted on April 15, 2022April 15, 2022by Vejay Anand
Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009. It was to be a corpora…
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