Point of View

Former Manchester United star Memphis Depay left the club in 2017 after only two seasons. Louis Van Gaal, had brought him to United from PSV Eindhoven. He couldn't meet the lofty …

Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…

Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009. It was to be a corpora…

It was a difficult time for the Canadian economy in the 1970s. With such significant inflation, consumers were forced to spend a larger portion of their income on essentials like …

In 2017, it was found that only 5% of Belgians ate their daily recommended amount of fruit and vegetables (550 grammes). Kids and youth ate the least with most kids eating only 30…

During colonial rule, there was a problem with deadly cobras in Delhi. In response to the issue, the British government decided to act. To encourage people to kill cobras, the gov…

In 1982, BBH was awarded the Levi's account, taking over a brand and a category that were both in disarray. There was talk that jeans would not be fashionable and fade away. As…

The footage of a robbery at a taco shop in Las Vegas was turned into a funny commercial, and many Internet users were craving corn tortillas because of it. Two men can be seen …

According to Phil Rumbol, Director of Marketing, Cadbury in 2006, the whole business had become quite sober, humourless and serious, forgetting that it is chocolate and should be …

Most of the American public had an aversion to bikes and all things linked to riding after the 1947 "riot" in Hollister, California and the start of the Hells Angels motorcycle cl…

With the worldwide recession, the Japanese tsunami, and a tightening UK vehicle market, Honda UK had had a difficult few years. Furthermore, their marketing budget had been cut, b…

Honda UK sought to advertise its newly announced i-CTDi diesel engines in the UK in 2004. Rewind The "Power of Dreams" campaign was launched in 2002. The concept was pitched…

The Past In April 1964, Honda spent $300,000 to become the first foreign corporate sponsor of the Academy Awards. The Honda advertising campaign was a success, and it became on…

Barcelona’s financial difficulties have been widely documented. Last year alone, the club lost almost $530 million, and they owe more than $1.5 billion. Lionel Messi left for PSG …