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Categories Business, Marketing

Crocs – Ugly Success

Posted on March 6, 2023March 6, 2023by Vejay Anand
crocs logo
In 2002, three entrepreneurs—Scott Seamans, Lyndon Hanson, and George Boedbecker Jr.—conceived of Crocs. Boedbecker and Hanson had a connection from their time as undergraduates a…
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Categories Business, Marketing

Wills Cigarettes – Smoked Success

Posted on March 3, 2023March 6, 2023by Vejay Anand
wills-flake-filter.jpg
Henry O. Wills moved to Bristol from Salisbury in 1786 and, with the help of his business partner, Samuel Watkins, built a tobacco store on Castle Street. Wills, Watkins & Co.…
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Categories Marketing

The Little Hats of Innocent Drinks

Posted on March 2, 2023by Vejay Anand
innocent drinks hats
In 1998, three young Cambridge graduates named Richard Reed, Adam Balon, and Jon Wright founded Innocent Drinks, intending to make money at music festivals. All-natural, fresh fru…
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Categories Advertising, Marketing

Hostile Brands – Success Through Alienation

Posted on February 28, 2023March 1, 2023by Vejay Anand
In the book Different: Escaping the Competitive Herd, Professor at Harvard University Youngme Moon claims that "companies that play hard to get" are hostile brands. Brands that ar…
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Categories Advertising, Marketing

Repositioning Your Competition

Posted on February 27, 2023March 1, 2023by Vejay Anand
avis we try harder
As marketers when we are asked to reposition, we usually look at repositioning our brand. Yet, it is possible to reposition a rival brand or company. In other words, by creatin…
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Categories Advertising, Marketing

Cultural Shifts to Brand Shifts

Posted on February 23, 2023March 1, 2023by Vejay Anand
cultural shifts
Companies and brands are obliged to adjust to enormous cultural transformations, and modify brand names or alter pseudonyms, that were, in some instances, many years old. Unil…
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Categories Business, General, Marketing

Saffola – The Healthy Alternative

Posted on February 21, 2023March 1, 2023by Vejay Anand
saffola
Back in the 1960s, doctors discovered that safflower oil was good for the heart because it contained a high concentration of polyunsaturated fatty acid. However, at the time, the …
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Categories Advertising, Marketing

Kerala Tourism – Cohesive Marketing Strategy

Posted on February 19, 2023March 1, 2023by Vejay Anand
gods own country
Legend has it that Godavarma Raja, the Prince Consort of Travancore, took the initial steps towards promoting Kerala as a tourist destination. To promote the Travancore Kingdom's …
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Categories Advertising, Marketing

Brand Activism – Carrefour’s The Black Supermarket

Posted on February 15, 2023March 1, 2023by Vejay Anand
Carrefour-Black-Supermarket
The agrochemical lobby in Europe and many other places around the globe sanctioned a particular set of hybrid kinds of seeds that are approved to grow. And this comprised just 3% …
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Categories Business, Marketing

Rasna – India’s Favourite Drink!

Posted on February 15, 2023March 1, 2023by Vejay Anand
Rasna
In the 1920s, Phirojshaw Khambatta established a business-to-business operation centred on the production of carbonated drinks. In the 1950s, it began selling flavour concentrates…
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Categories Marketing

Solve The Problem First, Then Comes The Environment

Posted on February 14, 2023March 1, 2023by Vejay Anand
sustainable products
There is a notion that sustainable products are highly-priced. And this notion is not misplaced. Most of the time, this is seen as a sign of irresponsibility on the part of the cu…
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Categories Marketing

Burberry Rebrand – Back to the Future?

Posted on February 12, 2023March 1, 2023by Vejay Anand
Burberry old and new logo
After the British company unveiled a new logo and a new campaign pi featuring new brand ambassadors, it signified Daniel Lee's tenure as Burberry's creative directo…
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Categories Business

Mavalli Tiffin Rooms (MTR) – A Lasting Legacy

Posted on February 9, 2023March 1, 2023by Vejay Anand
MTR logo
In 1920, Maiya brothers from Kota, a small village near Udupi in South Canara, moved to Bengaluru to find work. They had been cooking in the homes of the well-to-do before being p…
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Categories Business, General

Mahindra & Mahindra – Steely Show

Posted on February 7, 2023March 1, 2023by Vejay Anand
mahindra
Jagdish Chandra Mahindra anticipated opportunities for Indian businesspeople as India prepared to gain its freedom. With his brother Kailash Chandra Mahindra and Ghulam Mohammed, …
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