Unforgotten Brands – Cadbury
It all began on March 4th, 1824, when John Cadbury opened a small grocery store in the heart of Birmingham. Little did anyone know that this humble shop would lay the foundation f…
Turning Problems into Profits – How Brands Did It
Amazon. Zomato. Starbucks. Taj Hotels. Nike. American Airlines.
They all faced significant problems.
But instead of running, they used the problems to grow.
Let’s break i…
The Longer They Stay, The More They Pay
How Brands Master the Art of Engagement and Dwell Time
Getting people in is one thing.
Getting them to stay?
That's where the magic happens.
IKEA: Stay, Eat, Spend
…
Selling What’s Free: How Indian Brands Turn Water Into Gold
In a country where Nimbu Pani, Jaljeera, and coconut water are sold on every corner, brands have found a way to bottle the basics—and sell them at premium prices.
Here's how In…
Categories General
Unforgotten Brands – Chiclets
Ancient Origins
Long before shiny packs of chewing gum lined store shelves, the ancient Mayans and Aztecs were already indulging in nature's original gum—chicle, a sticky sap h…
Bold Stunts That Made Brands Unforgettable
Sometimes, a simple promise isn’t enough. You have to make a statement—one so bold that it leaves a lasting impression. Some brands went above and beyond to prove a point, doing s…
Winning in the Attention Economy: Tactics Break Through the Noise
In today's digital age, attention has become the most valuable currency. With endless content vying for people's focus, capturing and retaining attention is a formidable challenge…
Selling the Dream Before the Product: Creating Hype and Winning Customers
What do Liquid Death, Ola Electric, Tesla, Dropbox, Nothing, and Apple have in common? In the business world, creating excitement before the product even exists can often lead to …
Categories Marketing
The Power of Value Anchoring: How Brands Use Contrasts to Win Customers
Imagine walking into a store and seeing a $21,000 bottle of scotch just 90 feet away from a $1.50 hotdog. It sounds odd. Yet, it's a brilliant strategy that successful brands use …
Five Years Post-Pandemic: Has Indian Retail Adapted?
Five years after COVID-19 brought the world to a halt, the Indian retail landscape has experienced significant transformation. Stores are bustling, supply chains have stabilised, …
The Rise of Private Labels: How Retail Giants Are Winning the Game
Walmart just hit $200 billion. Aldi is at $97 billion. Costco does $82 billion.
But these aren't total sales.
This is just how much these giants make from selling their priv…
How Indian Gen Z is Transforming Shopping – And What It Means for the Next Generation
India’s Gen Z aren’t just changing shopping habits—they’re rewriting the rules of brand engagement. Unlike previous generations who relied on TV commercials, newspaper ads, and wo…
The Power of Free: How Brands Turn Freebies into Billions
Some of the world's biggest companies give away their core products for free—only to make billions in return. Their secret? A visionary strategy that turns users into paying custo…
The Power of Founder-Driven Brands in India
In today's hyper-competitive market, Indian consumers—especially Gen Z—aren't just buying products but investing in stories, personalities, and values. More than ever, homegrown b…