Rapido has recently discontinued its two-wheeler ride services in Bangalore, leading to significant disruption for daily commuters who relied on the platform for affordable and qu…
Exide's global story began in 1888, when W.W. Gibbs, a forward-thinking entrepreneur in the energy space, founded the Electric Storage Battery Company (ESBC) in the United States.…
A quiet shift is unfolding across Indian homes — and it doesn't come with a marketing pitch or a jingle. It shows up in the morning, meowing beside a laptop, on long car rides wit…
In today's digital-first world, where consumers are constantly bombarded with messages, flashy campaigns are no longer the only way to win attention. Some of the most iconic brand…
In 1983, over a casual coffee in Mumbai, Clyde Cooper and Khushroo Dubash mulled over business ideas. They had no grand plans or deep pockets—just a sharp eye for market gaps. At …
What Went Wrong for Kirana Stores
For decades, India's kirana stores were the backbone of the country's retail ecosystem. These humble neighbourhood shops thrived on personal r…
Not every holiday begins with ancient roots. Some holidays, such as Father's Day, emerged in recent history—not rooted in tradition but inspired by a compelling story.
Father's…
We've all heard it. The golden rule. The holy grail of business.
"The customer is always right."
Really?
Tell that to the waiter who was blamed for the fish being "too fi…
We all love a good movie. But have you ever asked yourself why?
It's not just the visuals, the actors, or even the music.
We love movies because they tell a story.
A stor…
When we walk into a store, open an app, or click "add to cart," we're not just buying a product. We're buying a version of ourselves we want to become. A better, more confident, h…
The Everest journey began in the narrow lanes of South Bombay in a modest 200 sq. ft shop. Here, a young Vadilal Shah worked alongside his father, observing the meticulous care wi…
Why are most pop songs, podcasts, movies, and even emails the length they are? It's not just about creativity—it's often about what the format allows, what the audience expects, a…
We’ve all seen it—candy at the checkout counter, snacks at eye level. Retailers know exactly where to place things to tempt us. But what if we applied the same strategy to cultiva…
In today's hypercompetitive landscape, packaging is no longer just a functional afterthought; it has become a strategic asset. It's a powerful touchpoint in the customer journey—o…
