Spotify – ‘There’s A Playlist For That’
Spotify debuted in India in 2019. The company's goal was to provide customers with highly tailored, localised and contextualised experiences which were personal
While Spot…
Categories Marketing
Hindsight Bias – Seeing Unpredictable Events as Predictable
You could claim prescience about the winning side in a cricket match after seeing them win. In the course of their education, many high school and university students fall victim …
Pizza Hut x IKEA SÄVA – Life-Size Version of Plastic “Tables” Found Inside Pizza Boxes
If you've ever taken pizza to go, you may have seen a little table made of plastic called a "pizza saver" tucked away within the delivery box at the centre. IKEA, in conjunction w…
Nike Free Box – Thinking Inside the Box
There are hundreds of improvements to running shoes that are provided to the market each year. Every once in a while, one of these upgrades offers a unique selling proposition. Th…
Burger King’s Whopper Detour
There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …
The “Best Burger” and the “Best Fries” in an imPOSSIBLE menu!
Incredibly, this menu has both the "best burger" and the "best fries"!
On the same menu as the "best fries" is the "best burger"?Inconceivable, but not THAT improbable!
In 2…
The iPhone Effect: Changing Social Interactions & Consciousness
As smart gadgets have changed and gotten better, their use has grown quickly.
Smart gadgets make it possible to do a lot of different things at the same time. This makes it pos…
The Virality of the ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge started as a fundraiser effort, but it rapidly became an Internet phenomenon and helped raise millions of dollars for the ALS Association, which funds…
Abundant Rarity – Growing Luxury Brands
The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around.
Two different luxury German automakers are …
Action Bias – Why We Choose Action Over Inaction
Laying a new road, for example, is a spectacular but ultimately unproductive project that politicians often specialise in. Such behaviour creates the illusion that something is be…
Yellow Pages – The Logo, Line and Campaign
In 1883, a printer in Cheyenne, Wyoming, US, working on a conventional telephone directory, ran out of white paper, so he used yellow paper instead. This is the origin of the "Yel…
Gatorade – Preventing Dehydration
Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…
Categories Business
Inclusive Gaming – Microsoft’s X Box Adaptive Controller
Video games aren't only for passing the time; they're also a kind of escape. An escape from the rigours of daily life.
Some people who are disabled identify themselves in large…
Categories Business
Consumer – Retail Disruption Point
We bought new living room furniture. But we were at a loss for what to do with the existing ones. We went back home, logged online and ordered furniture, with a deal to take back …