While it's true that marketers have a penchant for the future and have to be in sync with current consumer behaviour, it's frequently wise to look back into a brand's history in o…
Laxmanrao has three brothers and sisters. Two passions captivated him. The first was to logically disassemble whatever mechanical thing he encountered. Second, painting. He drew a…
YezdiPolaroidJawaVW BeetleRol – a-Cola
All are well-loved, once-popular brands that vanished from store shelves and were then resurrected.
Despite the fact that these names …
Campa Cola was developed in 1977 by the Pure Drinks Group. When Coca-Cola first arrived in India in 1949, it was launched by Pure Drinks Group, which became the country's exclusiv…
It is routine for a coworker who has been tasked with completing a presentation by a certain date to fail to do so within the allotted time frame, even though they had previously …
The First World War marked the beginning of this soap's fascinating storyline. A lot of sandalwood was sent to Europe from the kingdom of Mysore, which had the world's highest pro…
One of the most important physicists of all time, Richard Feynman also wrote books, created comic book heroes, was a brilliant thinker, and had a deep philosophical outlook.
He…
In 1877, in Thirukkurungudi, in Tamil Nadu, T.V. Sundram Iyengar was born to a family of Tamil brahmins. At the beginning of his professional life, T.V. Sundram Iyengar worked as …
I was with friends who frequently hung out at a coffee shop. Due to my long tenure in the coffee trade, I possess passable (not stellar, but fair) understanding knowledge of coffe…
Muhammed Hasham Premji, often known as the "Rice King of Burma," immigrated to India with his family and established a rice trading company in Bombay. Amalner is a tiny hamlet in …
In 2009, Snickers needed to be rejuvenated at the time of the brief. It was an iconic brand, but after years of advertising to a niche audience of teenage boys, it was no longer t…
In 1923, Mahashay Dharampal Gulati was born in Sialkot (now in Pakistan). His father, Mahashay Chunni Lal Gulati, opened a store in 1919 named "Mahashian Di Hatti" (which means "r…
The son of a modest farmer and a science graduate, Karsanbhai Patel first worked as a lab technician at New Cotton Mills, Ahmedabad. The New Cotton Mills was owned by the Lalbhai …
John Bissel had Hartford roots; his grandfather was the President of Hartford Fire & Life Insurance Company. John attended the Brooks School in North Andover and then graduate…
