Categories Marketing
Burberry Rebrand – Back to the Future?
After the British company unveiled a new logo and a new campaign pi featuring new brand ambassadors, it signified Daniel Lee's tenure as Burberry's creative directo…
Categories Business
Mavalli Tiffin Rooms (MTR) – A Lasting Legacy
In 1920, Maiya brothers from Kota, a small village near Udupi in South Canara, moved to Bengaluru to find work. They had been cooking in the homes of the well-to-do before being p…
Mahindra & Mahindra – Steely Show
Jagdish Chandra Mahindra anticipated opportunities for Indian businesspeople as India prepared to gain its freedom. With his brother Kailash Chandra Mahindra and Ghulam Mohammed, …
The Murugappa Group – A Successful Behemoth
A.M. Murugappa Chettiar, at 14 years old, became an apprentice at his uncle's moneylending company in Burma (now Myanmar) in 1900, He belonged to the Tamil Chettiars, who had long…
Royal Enfield – Bulleting to Success
George Townsend established a sewing needle manufacturing company in the English town of Redditch in 1851. After this, in 1882, his son started making bicycle components, includin…
Weikfield – The Sweet Taste of Custard Led the Way
When Satpal Malhotra was a boy living in Rawalpindi, Pakistan, he lost his father and mother within a few years of each other, at the ages of 15 and 19, respectively. He was left …
Gold Spot – The Uncola Which Had A Zing
In the late 1940s, when the Parle company, founded by the Chauhans, was thriving because of the popularity of its "Parle Gluco" glucose biscuits. The company then experimented wit…
Categories General
Why Burger King sponsored Stevenage F.C
Following the 'Stevenage Challenge,' the League 2 club Stevenage became the most-played team in FIFA 20 Career Mode. At the start of the following 2019–20 season, Burger King beca…
Iconic Ads: Honda – Paper
Honda plays in the highly crowded and competitive automotive category. Over the years, it had seen its leadership position slowly erode as relatively younger brands like Kia and H…
Ujala – 4 Drops to Success
Customers may credit Ujala's inventor, Moothedath Panjan Ramachandran, whose insistence on wearing spotless white garments every day is reported to have inspired the product's cre…
A Brand That Made A Splash: Bisleri
On November 20, 1851, in Verolanuova, Italy, an Italian entrepreneur, inventor, and scientist named Signor Felice Bisleri established the Bisleri company. To begin with, Felice Bi…
Limca – Lime & Lemoni
Ramesh Chauhan of Parle contacted his friends at Duke's with the idea for a 'veri veri lime & lemoni' drink. He had asked for the recipe for their lemon drink, pledging not to…
How Red Bull Got Its Wings
Chaleo Yoovidhya, a Thai entrepreneur from humble beginnings (son of poor Chinese immigrants), started TC Pharmaceuticals, which produced antibiotics in the 1960s.
In 1970…
Back From The Brink – Ray Ban
John Jacob Bausch, a German immigrant, and Henry Lomb, an American investor, established Bausch & Lomb in New York in 1863. By the time World War One broke out, Bausch & L…