Categories Business
Unforgotten Brands – Nilon’s
Nestled in the village of Utran, Jalgaon district in, Maharashtra, a family kitchen became the birthplace of a food processing giant.
In 1962, brothers Suresh and Prafful…
Burberry’s Rebirth: From Disjointed Luxury to Global Icon
In 2006, Angela Ahrendts took the helm at Burberry, a brand steeped in heritage but facing an uncertain future. Despite its iconic trench coat and illustrious past, Burberry lacke…
Unforgotten Brands: Aachi Masala
A.D. Padmasingh Isaac's journey from a humble upbringing in Tamil Nadu's Nazareth town to the founder of Aachi Group, one of India's leading spice companies, is a remarkable tale …
Great Activations: Spotify – Sound Tour
Spotify's "Sound Tour" initiative stands out as an innovative and imaginative marketing campaign geared towards highlighting the vibrancy of Japanese culture and landscapes to its…
Categories Business
Second Mover Success
For many managers, the ability to move fast and arrive first in a new market is a prized competitive ability. This seems to be based on the notion that being first in a new market…
Great Activations: Burger King – The King & Mickey Combo
In the landscape of corporate battles, few skirmishes stand out quite like the clash between Paraguay's underdog, Mickey S.R.L., and the entertainment behemoth, Disney. Nestled wi…
Categories Marketing
Great Campaigns: Gillette 18th Birthday Free Gift
Since the 1990s, Gillette, a subsidiary of Procter & Gamble, has been mailing razors to young men celebrating their 18th birthday. This year, the company has intensified its f…
Great Campaigns: Coca Cola – Black Santa
To revitalize its brand perception and reconnect with Brazilian consumers during the holiday season, Coca-Cola launched a groundbreaking campaign in Brazil featuring a Black Santa…
Why Does Calvin Klein Question So Much On Twitter?
Calvin Klein has a keen grasp of Twitter's engagement mechanics, which informs its strategy of mostly asking questions. Calvin Klein shook up their marketing strategy and unleashe…
Categories Marketing
Staying Consistent – The Power Of Brand Consistency
Consider two people: one consistently fulfils promises and responds predictably, while the other is erratic and untrustworthy.
Imagine now how similar situations may play out i…
Tabs Chocolates – Aphrodisiac Chocolates built on User Generated Content
Oliver Brocato and Jake Lewin co-founded the aphrodisiac chocolate business Tabs, which is known for its dark chocolate that is said to increase performance. The brand achieved re…
Impact of Urbanisation on India’s Pet Care Market
The surge in human urbanisation has significantly impacted pet ownership trends in India. With over half of the global population residing in urban areas by 2007, and the number c…
Unforgotten Brands: Nilgiris
Muthuswamy Mudaliar's journey from a humble mail runner in colonial India to the founder of Nilgiri Dairy Farm Ltd., one of India's most renowned dairy brands, is a testament to r…
Unforgotten Brands: Campa Cola
When it came to colas in India, Coca-Cola was unrivalled until 1977. Coca-Cola had to reveal its secret recipe due to new protectionist regulations that year, which put severe lim…