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Categories Business

Unforgotten Brands: Kalyan

Posted on May 16, 2024May 16, 2024by Vejay Anand
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In 1909, a priest named T. S. Kalyanarama Iyer formed the Kalyan Group in Thrissur after striking off alone. He and his family migrated from Kumbakonam in Tamil Nadu, where the…
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Categories Business

Unforgotten Brands: Ashok Leyland

Posted on May 15, 2024May 15, 2024by Vejay Anand
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Pyare Lal and his sons handled the distribution of Austin vehicles in Lahore and Rawalpindi. While Raghuveer Saran, his oldest son, looked after the business, Raghunandan, his you…
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Categories Business

Unforgotten Brands: Milky Mist

Posted on May 14, 2024May 14, 2024by Vejay Anand
Milky Mist logo
T. Sathish Kumar's father, who, with his brother, had launched a power loom unit in 1983 but sold it after three years due to poor performance, passed the entrepreneurial spirit o…
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Categories Business, General

Unforgotten Brands: Saravana Bhavan

Posted on May 12, 2024May 12, 2024by Vejay Anand
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The hamlet of Punnaiyadi in the Indian state of Tamil Nadu is the site of Pitchai Rajagopal's birth on August 5, 1947. His mom, Mani Ammal, stayed at home while his dad, Pitchai N…
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Categories Business

Unforgotten Brands – Viveks

Posted on May 8, 2024May 9, 2024by Vejay Anand
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Hailing from a traditional Vysya family of rice merchants in Kolar Gold Fields, Karnataka, BA Lakshminarayana Setty wasn't destined for the traditional route. After …
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Categories Business

Unforgotten Brands – Pazhamudir Nilayam

Posted on May 8, 2024May 8, 2024by Vejay Anand
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After their father passed away in the 1950s, two brothers—ages 9 and 11—from a small village close to Coimbatore had little choice but to forego further education and find employm…
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Categories Business, Pets

Pets Snacks And Human Snacking Trends

Posted on April 30, 2024May 2, 2024by Vejay Anand
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The snacking craze and the increasing focus on practicality in pet items are two examples of consumer behaviours that can make their way into the pet industry. The surge i…
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Categories Business

Unforgotten Brands – Nilon’s

Posted on April 27, 2024by Vejay Anand
nilons
Nestled in the village of Utran, Jalgaon district in, Maharashtra, a family kitchen became the birthplace of a food processing giant.  In 1962, brothers Suresh and Prafful…
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Categories Business, Marketing

Burberry’s Rebirth: From Disjointed Luxury to Global Icon

Posted on April 20, 2024April 25, 2024by Vejay Anand
burberry trench
In 2006, Angela Ahrendts took the helm at Burberry, a brand steeped in heritage but facing an uncertain future. Despite its iconic trench coat and illustrious past, Burberry lacke…
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Categories Business, General

Unforgotten Brands: Aachi Masala

Posted on April 19, 2024April 19, 2024by Vejay Anand
aachi logo
A.D. Padmasingh Isaac's journey from a humble upbringing in Tamil Nadu's Nazareth town to the founder of Aachi Group, one of India's leading spice companies, is a remarkable tale …
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Categories Advertising, Marketing

Great Activations: Spotify – Sound Tour

Posted on April 18, 2024April 19, 2024by Vejay Anand
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Spotify's "Sound Tour" initiative stands out as an innovative and imaginative marketing campaign geared towards highlighting the vibrancy of Japanese culture and landscapes to its…
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Categories Business

Second Mover Success

Posted on April 17, 2024April 17, 2024by Vejay Anand
second mover
For many managers, the ability to move fast and arrive first in a new market is a prized competitive ability. This seems to be based on the notion that being first in a new market…
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Categories Advertising, Marketing

Great Activations: Burger King – The King & Mickey Combo

Posted on April 9, 2024April 16, 2024by Vejay Anand
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In the landscape of corporate battles, few skirmishes stand out quite like the clash between Paraguay's underdog, Mickey S.R.L., and the entertainment behemoth, Disney. Nestled wi…
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Categories Marketing

Great Campaigns: Gillette 18th Birthday Free Gift

Posted on April 9, 2024April 9, 2024by Vejay Anand
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Since the 1990s, Gillette, a subsidiary of Procter & Gamble, has been mailing razors to young men celebrating their 18th birthday. This year, the company has intensified its f…
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